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Writing Ad Copy with Style takes practice, patience and preparation. I can't give you the practice or the patience, but I can help you to prepare! Product Vocabulary List: Start by building a 'Product Vocabulary List'. The key is to leave a thought embedded with them. Whether it's one word or a slogan, don't let them leave without planting that one thought in their mind. When deciding upon the theme for your ad, start with one theme. Don't jump from point to point, move smoothly from one leading into the next. I hope that this will help you write better ad copy and remember 'Do it with Style'!
Article: Writing Ad Copy with Style takes practice, patience and preparation. I can't give you the practice or the patience, but I can help you to prepare! Product Vocabulary List: Start by a 'Product Vocabulary List'. You may be interrogation yourself, 'What the heck is a Product Vocabulary List?' Well, a Product Vocabulary, are actually the rectory puppet of your ad copy. When you are preparing to write new copy, go into by creating a list, assuredly 4 separate lists. Broken down, you should be compiling the following information that describes or relates to your product: 1. Nouns, Verbs, Adjectives and Synonyms. 2. Slang, Familiar Phrases, Cliches and Puns. 3. New Ideas and Ways to asking price your product. 4. Product Facts (positive and negative). Write down everything you can think of. Much of this material you will compile while creating, devising and defining your Strategies. Once you start using these lists in this manner on a regular basis, you'll wonder how you ever got by without them. Themes What's a theme? A theme is the 'Punch Line' of your ad copy. Your theme could be conveyed by written, visual or oral means. It's how and where you want to go with your copy. You will most chiefly notice Themes in banner advertising, but they are used in barely every form of Advertising. Most successful advertising campaigns have great themes. An promotion theme should focus on one point and be 'catchy' or easy to remember. The theme will help you decide how you will get their concern and what thought they will leave with. The key is to leave a thought embedded with them. Whether it's one word or a slogan, don't let them leave without planting that one thought in their mind. When deciding upon the theme for your ad, start with one theme. Now examine it and re-examine it. Find as many different ways to use this theme as possible. Turn it inside out and upside down. Play with each new idea or variation of the original theme that you come up with. Enjoy it, have fun with it, but get it all down on paper. Do yourself a favor, write down everything! Got Rhythm? Rhythm, interlude or flow; It's all the same and you have to have it! Great ad copy is unwaveringly simple. Use short simple sentences, 'active' verbs, rhyme, puns or wordplay and positive attitude. Normally you should use only enterprising verbs. Pay heed when using 'passive' verbs in your ad copy. Rhymes, puns, double meanings and wordplays make for most memorable of ad copy, but remember, keep it simple. If they don't get it, you don't get it. Get it? something else example of good rhythm is 'parallel sentence construction'. Here is an old, but good use of parallel construction in a headline: The Quality Goes In, precociously The Name Goes On! (Sound familiar?). It doesn't matter which stack up with you take, as long as the copy has rhythm and flows from one point to the next. Don't jump from point to point, move smoothly from one leading into the next. I hope that this will help you write turn the scale ad copy and remember 'Do it with Style'!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Create Instantly Compelling Ads Every Time By Marc Gamble Summary: Then you'll realize how ridiculous some claims actually sound.Whenever you make a claim, ask yourself if the prospect will immediately echo this response: "Well, I would hope so!" Small problem: Even though no other business could even come close to performing at their level, their yellow page ad looked virtually identical to all of their cheesy competitors.Try This: Look at your ad and compare it to your competitors' ads. Specifically, What's Your Advantage?If You Want To Disting… 2. How to Make Your Claims Believable By Scott Bywater Summary: Which is the exact reason why general statememts are not as effective as'SPECIFIC STATEMENTSSo'Rather than saying 'Our prices have been reduced'' instead say' 'Our prices have been reduced by 22% to prepare for our end of year stocktake'Rather than saying 'More than 20 varieties of Reebok shoes in stock'' instead say' 'More than 23 varieties of Reebok shoes in stock'Rather than saying 'Our staff are very experienceArticle: When you hear claims like……Best Lawnmower in the country…Absolu… 3. Some facts about Banner Impressions Vs. Click-Throughs Summary: This is themost advantageous way to purchase advertising for the advertiser,because it really takes all the guess work out of the equation.You'll know exactly how many visitors will visit your site relativeto the ad purchase and then it's your job to make the sale, orincrease your CR ( more about CR as we get further into thearticle.)CPM, 'Cost per thousand' is one of the yardsticks used by thesellers of advertising space to price ad sales for impressions.Those that are selling the adve… 4. How Original Should Your Headlines and Slogans Be? Summary: Phrases that have been used amillion times, like 'Three Easy Ways...,' 'Introducing the Newand Improved...,' 'Service With a Smile,' or others like them?In an attempt to maintain originality and set your business apartfrom its competitors, your first instinct may be to squash thesedone to death phrases and go for something fresh and new.What you need to consider is the reason these cliche, standbyphrases are so frequently used. Article:When trying to come up with an ad slogan or headlin… |
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