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Opportunity seekers tend to overlook the credentials of a novice distributor when the opportunity is supported by the resources of a well-known large company. TIP: Instead of listing professional credentials or personal achievements, convert them into benefits for your customers. For example, prospects and customers don't care that you were a top producer in your organization last quarter. It's easy to capture the attention and interest of prospective customers when they already need or want the benefits you provide. TIP: Be sure to promote the biggest single benefit you offer to prospects in your targeted market. The big benefit may be different for each market. You may never be asked, 'Who are you and why do I care?' But prospects and customers silently and unconsciously ask it every time they see your ad, visit your website or listen to your sales presentation. Article: I recently dialed a wrong telephone number and heard the following recorded message: 'Hi. You've reached Mike and Kathy. Who are you and why do we care?' It was immediately followed by the 'beep' signaling my opportunity to leave a message. I obviously dialed the wrong number so I hung up. But then I started thinking as respects that abrupt message. That's exactly what every potential customer thinks when he or she is exposed to any proclamation message... 'Who is this and why do I care?' DO YOU KNOW THE ANSWER? How would you demolition a prospective customer who asked, 'Who are you and why should I care?' If you were the prospect, would that sentence increase or decrease the desire to do business with you? Prospects may not ask you this question -- at least not in words that blunt. But they are interrogation it, silently and unconsciously, every time they see your ad, visit your website or listen to your sales presentation. You can increase the effectiveness of all your publication by automatically riposte it for them. It's manifestly a 2 part question so we'll look at each part separately. PART 1: 'WHO ARE YOU...?' People only buy products and services from companies and individuals they trust. Part of that trust is the condolence that you're gifted of delivering the ministration each customer expects in return for the money he or she pays you. The unspoken reflection to 'Who are you...?' may be as simple as including a statement like, 'authorized distributor for ???' (the name of a well-known company) in your ads or promotional material. New distributors for network marketing companies often use the well-known corporate name of their company to establish credibility for their doings opportunity offer. Opportunity seekers tend to overlook the credentials of a novice distributor when the opportunity is supported by the resources of a well-known large company. TIP: Instead of listing professional credentials or personal achievements, convert them into benefits for your customers. For example, prospects and customers don't care that you were a top producer in your organization last quarter. They do care that you helped so many new distributors just like them get off to a fast start last quarter that their production made you a top producer in your organization. PART 2: '...AND WHY DO I CARE?' People buy things considering they expect to gain something more valuable (to them) than the money they spend to get it. What they expect to gain is a BIG BENEFIT. That's why they care -- IF they are the right prospects for your product or service. You control whether or not they're the right prospects. How? By targeting your build-up to reach prospects most likely to have a strong need or desire for the benefits provided by your product or service. It's easy to nab the loving care and interest of prospective customers when they ere then need or want the benefits you provide. TIP: Be sure to promote the main single aid you offer to prospects in your targeted market. If you target several different markets, determine the most important rally for each and promote it in that market. The big suit the occasion may be different for each market. You may never be asked, 'Who are you and why do I care?' But prospects and customers silently and unconsciously ask it every time they see your ad, visit your website or listen to your sales presentation. You'll see a dramatic increase in the results of any ad or promotion when you compulsively give them the answer.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Do you make these 5 mistakes when writing your sales copy? Summary: Writing copy has sometimes been compared to an 'art.' While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.1.The copy is boring. They tell a story and bring the reader along your sales process.2.The copy is all about you. No, your copy must tell the reader 'what's in it for me,' WIIFM. Survey your customers to get good specific testimonials so that you can sprinkle t… 2. Advertising on Tracker Outdoors Summary: This is your opportunity to start advertising on the Internet at unbeatable rates.'Stand out from your competition!'As an advertiser and sponsor, you'll get:One full web page on Tracker Outdoors dedicated to promoting your website, service and products located within related content pagesNavigation Bar ExposureAdvertisement of your website in each monthly edition of our newsletter, 'The Main Trail'Advertisement of your website using multiple website links within related contentA regular… 3. Internet Marketing Strategy:The Advertising Co-op Summary: By TARGETED I mean you are advertising directlyto a group that has demonstrated an interest in essentially the area you are promoting.Such as advertising a search engine submission service in an ezine devoted to website promotion.With over 300,00 online ezines in existence findingan ezine that covers your target market should beeasy.To find appropriate ezines for advertising this isone of the best ezine directories available:http://www.topezineads.com/demo.htmlFinal thoughts:(1)Do not a… 4. Cable Ads 5 Bucks! By Mike McDaniel Summary: Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. With dozens, even hundreds of channels, Cable is now a major player for local advertising dollars, some for less than 5 bucks.On the Mary Tyler Moore Show in the 1960's, most of the people shortened her name from "Mary" to "Mare". Local advertisers can no longer afford to ignore the marketing potential, and lost cost, available through the use of Cable advertising.Most off… |
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