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List how many famous or respected people have purchased your product in your ad. Publish the results of any tests your product has passed in your ad. List any publications that have written about your business in your ad. Publish any endorsements from famous people in your ad. Article: 1. Publish a picture of yourself in your ad. This will show people that you're not hiding retarded your web site and you're not scared to reserve your product. 2. List how many famous or respected people have purchased your product in your ad. These people should be fairly known by your target audience. 3. Publish the results of any tests your product has passed in your ad. Your product may have passed a durability test, safety test, quality test, etc. 4. Publish the results of any positive surveys you've taken from your customers in your ad. Just survey your current customers and list the results. 5. List any publications that have written regarding your business in your ad. It could be a product review, on a top ten list, an article, etc. 6. List any related accounts payable ledger that you've written in your ad. When you list a book(s) you've wrote, it gives you credibility in that it shows you're an expert. 7. Have a professional looking web site to publish your ad on. When people visit your site and it looks unprofessional, they'll relate that to your product. 8. Publish any endorsements from famous people in your ad. Some people will think if a famous person, enjoys your product, so will they. 9. Use a money back guarantee in your ad. This will remove the risk from your potential customers and show them that you stand back to back your product. 10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and results you customers have received.
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