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Use the words 'you' and 'your' frequently and 'I' and 'We' less. 6) With a smaller ad, you can ask the prospect to tear out the ad, attach their business card and mail it to your company. 7) Consider converting your ad into an advertorial. This can draw 28 percent more attention than a headline without quotation marks. 9) Consider running your ad in black and white if you're using mostly text in the ad. Article: 1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your book or catalog. 2) Use a revive headline on your coupon that affirms the prospect is getting valuable, needed information. E.g. “Yes, I want to reduce my inventory costs by 50 percent.” 3) Include a picture of your publication or catalog in your ad. 4) Use a sidebar in your ad packed with tips that your prospect will find useful. E.g “10 Ways To Reduce Your Phone Bill.” 5) Concentrate your copy on the prospect, not on your company. Tell your prospect how your product or service will solve their problems. Use the words “you” and “your” frequently and “I” and “We” less. 6) With a smaller ad, you can ask the prospect to tear out the ad, attract their transaction card and mail it to your company. 7) Consider converting your ad into an advertorial. This format looks more like an drug and contains valuable information. It attracts people who normally skip over ads cause advertorials look like editorial content. If the publisher will accept it, use the same typeface as the publication the advertorial appears in. To see advertorial samples, visit the “Portfolio” section of my website http://www.dc-infobiz.com/ 8) Put quotation marks again the headline. This can draw 28 percent more acuteness than a headline without quotation marks. 9) Consider running your ad in ink-black and white if you’re using mostly text in the ad. Without colour, the ad looks more like an article. 10) The headline is the most important part of an ad. Spend time creating a powerful, good turn packed headline. If you don’t stop the reader in their tracks with a good headline, few will taxing to read the rest of the ad.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Double the Effectiveness of Your Company Brochure By Frauke Nonnenmacher Summary: They describe, in great detail, the company's commitment to excellence, how pro-active the company is, how many awards the company's products or services have won and how innovative they are.Prospective clients, of course, couldn't care less.Prospective clients want to know what's in it for them. So use your company brochure to do just that.By offering information your client can use, you'll demonstrate the benefits of your services and create a "value added" brochure. Article: Let's f… 2. We Need More Managers... Not Leaders! Summary: Based on that, management is just as important to achieving a goal as leadership wouldn't you say? And typically, for every leader with a compelling vision, a business needs a certain number of managers to organize the work and the workers, in order to achieve that vision. but can't get the people they manage to actually do the things necessary to accomplish that plan and those grand plans! Enough already! We need more managers -- or should I say people with management skills -- not mo… 3. The 3 Million Dollar Web Page Advertising for five Years - Pixels Summary: Article:120,000 Per Month With Google AdWords. - Learn the secrets I use to make over $120,000 every single month by advertising on Google AdWords.The Rich Jerk. - Stop Being a Pathetic Loser and Start Making Millions. Top Affiliate earns $30k+month.… 4. Ten Secrets for Getting FREE Advertising Summary:The opportunities for getting free advertising for yourproduct or services are only limited by your imagination andenergy. In addition, there are a number of publications thatwill give you Per Inquiry (PI) space - an arrangement whereall orders come in to the publication -- they take acommission from each order, forward to you for fulfillment,and send you a check for the balance.8. They run your ad in their publicationin exchange for you running a comparable size ad for them inyours.10. … |
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