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That's what the headline is for - to arouse their curiousity, get their attention, lure them with exciting, very specific benefits and get them hooked enough to want to spend time reading your ad. The next most important part of your copy is the opening. The key is to make each paragraph exciting enough to make your reader want to read on to the next paragraph. Make each paragraph flow onto the next and identify more and more benefits that specifically relate to your prospect. And finally, the ending must have a climax and then a specific ending where you ask for the order. Here are some specific tips that help you do that: 1. Use a coupon or response device, it increases responses by 25% to 100%. 15.Give plenty of room for readers to fill out the coupon details and give it a headline like 'Yes, I'd like to learn how to cut my mortgage interest bill in half.' 16. Article: If you’re re-building an engine, doing your taxes or hot as fire a cake, you follow a set process and everything happens in a clear as day order. It’s the same with advertising. Great copywriting is somewhere about knowing who your prospect is, what they need, what they REALLY want and how your product will give it to them ... specically, specifically, specifically. Like any piece of written material your ad should have a title, a beginning, a middle and an end. You have a split second to grab their TLC and hold it. That's what the headline is for - to wangle their curiousity, get their attention, lure them with exciting, very specific benefits and get them hooked enough to want to spend time reading your ad. The next most important part of your copy is the opening. It needs to be as punchy and agility grabbing as the headline. It needs to be powerful enough to make your reader want to read on. The minute your copy becomes acupuncture or braggish, your reader will switch off. The key is to make each paragraph exciting enough to make your reader want to read on to the next paragraph. Make each paragraph flow onto the next and identify more and more benefits that specifically relate to your prospect. And finally, the ending must have a sex and then a specific ending where you ask for the order. Here are some specific tips that help you do that: 1. Know your objectives. How many enquiries do you want? How many sales do you want? Can you sell directly off the page or do you need a 2 step approach? 2. Remember build-up is salesmanship in print and remember that the more you tell, the more you sell. 3. at every turn ensure your promotional efforts are measurable so you know exactly how much 'bang' you're getting for your buck. 4. Remember, specifics sell. For instance, 49 is more believable than 50. 5. Use a headline that flags your reader down based on who they are or what their interests are eg. 'Doctors ... Here's a ' or 'Garden lovers ... ' 6. Identify with their problem or need. eg. 'There's no doubt around it. viscera in characterization is tough. Burning the midnight oil etc.etc. 7. Hint at a solution. eg. 'Now there's an easy way to ...' 8. Explain how you're going to solve their problem. eg. 'At xyz gate-crasher we have a widget that does this that and the other so you ...' 9. Show them proof by giving specific results, mentioning testimonials and mentioning a guarantee. This dissolves scepticsim and therefore lowers the barriers to doing business with you. 10. latch your 'point of difference' ... what sets you apart from your competitors. Shout it from the rooftops. Eg. delivered in 30 minutes or it’s FREE. 11. Offer free information, such as an information pack or catalogue. Describe that free information and why it is so useful. Give it an interesting title, such as ‘56 ways to increase your wealth using just $56’. 11. Tell them to act by making an offer and stressing urgency. Simply ask them to ring, fax, or write to post an order. Make it a limited offer. eg. 'Offer ends April 4, 2001 so call now'. 12. Include your cantonment in the last paragraph of copy, beneath your logo, and in your response device, in and easy to read font. 13. Include a toll-free number in extra large type in your ad. 14. Use a coupon or response device, it increases responses by 25% to 100%. 15.Give plenty of room for readers to fill out the coupon details and give it a headline like 'Yes, I'd like to learn how to cut my mortgage interest bill in half.' 16. Give lots of options in your response device. These may include getting a report, a free consultation, a phone call from a salesperson etc. 17. Put a dashed or cut by the dotted line asbestos on an ad less than ¼ page. It gives a coupon-like appearance and makes people cut it out and keep it. You can even say 'cut out this ad and send it to us for more information.' 18. A reply paid device can double your responses because it makes it that much easier for people to respond. 19. Put in a reference number to make testing and measuring easier. Have the reader made on to they should quote the reference number when they call. 20. The layout must be (first and foremost) easy to read. 'Serif' (Times New Roman) typefaces are easier to read than 'sans serif' (Arial). 21.Look at the ads that have worked best for you to see if you can distinguish a plain-spoken theme in them.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 10 Simple Techniques To Make Your Ad Get Powerful Attention By Sergio Salzberg Summary: Use sub headlines to break up your ad copy and to capture a skimmers eye. Place attention grabbing pictures above and within your ad copy. Place colorful graphs, pie charts and other charts in your ad copy. Highlight all the important keywords and phrases in your ad copy. Article: 1. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.2. Make your products list of benefits and features stand out by using a sy… 2. How to Write Ads that Pull Orders By DeAnna Spencer Summary: If your ads aren't paying off then you need this quick method in writing ads that get orders. Step 1 - Write a headline that will draw attention to your product or service.Don't write headlines with phrases like:' Attention please!!''Create headlines that IMMEDIATELY let people'know'what''you' are'selling.' If you have envelopes for sale at a discount, use a headline, which says:' Discount Envelopes. SteArticle: If your ads aren't paying off then you need this quick method in writin… 3. Reach vs. Frequency: Touch 100 Once or 25 Four Times? By Julie Chance Summary: If you were given 100 seeds with enough water to water each seed once would you plant all 100 seeds and water each one once or would you be more successful if you planted 25 seeds and used all of the water on those 25 seeds?While intuitively and even conceptually we understand the importance of frequency to successful promotional and sales campaigns, somehow when it comes to actually implementing the campaign, we opt to sacrifice frequency for reach. Article: Reach and frequency are t… 4. A Lesson In Advertising From The Eighteenth Century By Patrick Quinn Summary: I am convinced that despite all the sophisticated research and marketing effort that goes into advertising these days, the real reason that markets are indifferent to advertising is because much of it ignores the many splendoured principle that people don't buy products, they buy the benefits of owning those products.Today, the great proportion of advertisers don't deliver sales messages, they tell what they hope are emotive stories with which the market can empathise, then they drop th… |
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