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Here it is' Everything I talk about here has one goal: To help you make more money - substantially more, with your marketing, sales, and advertising. If you're looking for 'pretty' advertising or advertising that looks good without getting you leads and orders then you should look elsewhere. So when you're reading through these advertising myths and facts, be aware that I'm only talking about newspaper and magazine advertising that makes money - plain and simple! So let's get started'Article: What I'm to and fro to reveal are myths that most people think are 'true.' They seem set in stone yet they are deadly to the advertiser. I'm quantified you'll be surprised. in very sooth you may even doubt what I reveal to you. But I've discovered that these myths must *NEVER* be followed - unless of course you like throwing your hard earned money down the drain! There are essentially five pandemic 'Newspaper And Magazine Advertising Myths'… Before I go any further I have a proviso to what I'm about to reveal to you not far advertising. Here it is… Everything I talk close here has one goal: To help you make more money - substantially more, with your marketing, sales, and advertising. If you're looking for 'pretty' publication or advertising that looks good without getting you leads and orders then you should look elsewhere. So when you're reading through these publication myths and facts, be apprised of that I'm only talking at close quarters newspaper and magazine publication that makes money - plain and simple! So let's get started… **************************************** Advertising Myth 1: Your ad must first 'look good' foremost it is placed in any publication **************************************** Many people (not your prospects by the way!) judge newspaper and magazine publicity on the 'look and feel' of the ad. In fact one of the mysteries of the modern world is having awards for tastefully appealing ads. That's just plain nuts! It doesn't matter how good your ad looks. What counts is how much money you made from the ad! Of course I'm not saying your ad cannot look good. What I'm saying is your number one objective is to get the sale (or at least a response. Never forsake this goal for creating a good looking ad! **************************************** Advertising Myth 2: Your group name needs to be prominent in the ad **************************************** Regardless of how familiar your carry or service is to your prospects you should inflexibly place your contingent name at the marshland of the ad. Never ever put your proprietorship name at the top of the ad. **************************************** Advertising Myth 3: You should never use a reply coupon being as how it looks 'unprofessional' **************************************** Many design agencies frown on response coupons once again they don't look 'good.' A coupon has the faculty to *double* your response instantly. You must therefore have a very good reason not to use a coupon in your ads. (By the way I've never come up with a good enough reason - unless of course you're restricted to space!). **************************************** Advertising Myth 4: You should use a design legation to create your ads **************************************** Like all professions there are good and bad design agencies. However only use a design exchange that uses 'direct response' advertising principles. All other design agencies will never get the results you should expect with your newspaper and magazine advertising. In most every case you are unmitigated equipped to create your own build-up rather than using a design agency. You'll save thousands of dollars and nearly actually make more money from the build-up you create. **************************************** Advertising Myth 5: Your ad must not have too much copy (words) and have lots of white space **************************************** This is the number one mistake people make with their newspaper and magazine advertising. You cannot ever hope to get a high response to your advertising if you don't give people a reason (or several reasons) to respond. This means that your ad needs to be *FULL* of copy. Contrary to popular credit an ad crammed full of relevant and give a lift written copy perennially *substantially* wins over an ad without lots of copy. *** So there you have it. If you want more sales and more success from your newspaper and magazine ads you must step outside the box. You must time out from tradition. You must forget about creating good looking ads. Do this and I promise your sales and profits will soar! 120,000 Per Month With Google AdWords. - Learn the secrets I use to make over $120,000 every single month by advertising on Google AdWords. Life-Answers. - Numerology readings by the renowned Jill Saint James. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 |
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