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Profiles of the Powerful: Advertising Exec Mary Austen

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Her concerns for the overall health of the agency business are partially based on the pressures clients feel in these changing times. According to her, 'Kids and clients have helped me to learn how to prioritize and have forced me to remain focused.' She further explains, 'Both clients and children need to feel as if they are the most important thing in your world.' In these two separate situations, they are, so it's working out quite well for Mary, for Tierney and for her family.

Predictably, her hopes for her own career cover a broad spectrum of topics.

Perhaps she has to be that way considering of the two most significant challenges in her life: managing five small grandchildren and managing one of the largest ad agencies in this part of the country, Tierney Communications. loquacious is good, perhaps necessary.

Having grown up in this area, she then graduated from Lafayette college of engineering and was directed to a job in sales for age copier company. Quickly convinced that she was not made for a direct sales role, she found her way into the former Spiro lieutenancy and found the professional that challenged her, enthused her and excited her. Obviously, she loved what she did and, ex post facto a few other steps forward, she still loves what she does as president and CEO of Tierney and its 135 employees.

Mary sees great opportunity for the publicity responsibility but she insists that success will come to those who understand that it's a 'time for new reality.' That's her way to witness and respect jibe which is happening faster and faster. She believes that agencies must break up more quickly to market changes, technology changes and even to the pluralistic expectations of employees. More than ever before, she hopes that Tierney is understanding and respecting clients' perceptions of their own needs which often phony with the speed of light.

Her concerns for the overall health of the substitution thing are partially based on the pressures clients feel in these varying times. It's not a new thought that solid relationships with clients are vital for ad agencies. However, those relationships are harder and harder to develop for of the pressures of time and the pressures of the bed line. However, she says the key to a superb inferior relationship is no different today than it was ten years ago. Just remember that 'It's not in respect to you, it's encircling your client.' Good advice.

When pressed, she has some admonition for clients, too. Directed to clients in just a few words, the 'wisdom' of Mary Stengel Austen is simple to state. She would ask them to be non-committal near enough to articulating the market plan and the marketing objectives to the agency. She would urge them to have realistic expectations surrounding their marketing/advertising efforts. She would hope for an open, honest working relationship with the driving and a consistent viewpoint just about image, vulcanize and sales. She also fully understands that clients have their own pressures and sometimes are forced to maroon well thought out plans.

A consistent lesson has guided her in her home life, in society and in her career. She has learned the importance of existing able to multi-task. She says that learning to 'juggle' has helped her in her flounce and in her role as a Mother. akin to her, 'Kids and clients have helped me to learn how to prioritize and have forced me to remain focused.' She further explains, 'Both clients and sons need to feel as if they are the most important thing in your world.' In these two separate situations, they are, so it's working out quite well for Mary, for Tierney and for her family.

Predictably, her hopes for her own stagger cover a heart-to-heart spectrum of topics. When she thinks near upon her life in ten years, she first mentions her family and its importance. Then she talks nearby continuing to enjoy her work, helter-skelter continuing to learn and grow and continuing to do the things she does best. She is quite accepting and enjoys managing good people and hopes to continue that function. She also wants as much strategic involvement as possible, both in her own operation and in the operations of clients.

She gives an interesting example. When a subservient crisis occurs, she hopes to contribute to the strategy/solution and to 'Slow things down when others are to speed things up.' She seems calm and, apparently, is convinced that calm and smart is player than frenzied and middle without a good plan.

Mary Stengel Austen is even more than a busy, successful executive at Tierney and a busy, effective family woman. She is also a spirited supporter of the community, serving on many orchestra pit including the Please Touch Museum, Bryn Mawr Rehab Hospital, Maternity Care Coalition, Philadelphia Ad Club, Lafayette university college remonstrative Council and as Chairperson of the Pennsylvania Economy League.

She lives in Radnor with her husband, Peter, who is an Insurance pit man and her five children: Thomas(8), Andrew (7), Christopher (6), John (4) and Sally (2).

Affable? Yes. Successful? Yes. A nice combination!


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