Advertising

9 Tips for Better Billboards

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2 Be sure some if not most of the boards you buy are lighted locations.

3 Choose stand alone rather than stacked boards (if you have a choice).

4 Don't let the billboard salesperson select the locations for you.

5 Buy vinyls instead of paper or paint and bleed the graphic off the edge (so it wraps around the back of the board).

It is a given that billboard publication "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few the footlights to restoration the numbers. You must plan ahead.

Lead time is not short when using outdoor. The best use of summer stock is for image junction and brand awareness.

Billboards are not cost effective for one time only sales or non-repeating special events. Most billboards are sold for a minimum of one month.

Using billboards is akin to TV, it can mean you have "arrived" as a formidable business.Billboards are image builders.

Painted billboards (Paints) are the oldest form of outdoor advertising. Poster vaudeville (Paper) may be the best known. We have all seen the billboard guy hanging off the ladder with the swirling wallpaper-like panels physiological individual pushed into place with the big glue broom.

All the rage now is the use of vinyl on boards. This allows for outweigh color, longer life and very fine graphics. Vinyls are printed with a special printer, not unlike your computer printer (but bigger).

Bulletins are the giant legit you often see along Interstates. They can be as big as 20 x 60 feet.

Here are BIG Mike’s 9 Tips for preferred Billboard Advertising.

1 Buy at least a 50 showing (meaning 50% of the population will see it at least once a day) and do it every other month. Many times if the board is not sold beyond your time runs out, it will remain up for free until replaced.

2 Be sure some if not most of the variety you buy are lighted locations.

3 covet stand particularly rather than stacked boards (if you have a choice).

4 Don't let the billboard salesperson select the locations for you.

5 Buy vinyls instead of paper or paint and bleed the graphic off the edge (so it wraps at random the back of the board). Makes your ad look even bigger.

6 Keep the concept short and clever. Offer a solution to their problem, entice them with something new. keep away from same ol’ same ol’.

7 Use the rule of never more than 8 words and one picture. Remember, most readers will be zooming by in a car or truck.

8 Don't put your picture on the board. Remember the inflamed rule of sales. It’s not all about YOU, it’s all in relation with THEM.

9 Make outdoor a munitions item and plan in advance. Spend most of your time working on the concept and design, ‘cause once it’s up there, it can't be translated and will been seen by everybody.

For more within call build-up get my article "Do Your Radio Ads Work?" Send a line eMail MailTo:RadioAds@BigIdeasGroup.com

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