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Notice the 48 hour guarantee. They're All Over the Place! Before you knew it, I started noticing their little discount flyers ALL OVER THE PLACE. The copy center I use had a stack of Car Spa flyers. The barber I use had a stack of Car Spa flyers. The oil and lube place I use had a stack of Car Spa flyers. The local handicraft shop my wife goes to had a stack of Car Spa flyers. My son's dentist had a stack of Car Spa flyers in his office. My local chiropractor friend had a sta Article: Would you like to know how a car wash recurrence with only 12 locations has over 33,373,975 cars and has an scratch pad revenue of over $40 Million (that is not a misprint) using little to no paid advertising? Well, sit forward being as how I'm not far to tell you. The association name is "Car Spa" and here's how I discovered their cruelly effective referral strategy. I often go to Taco Bell to have lunch and read a book. I noticed a little flyer next to their cash register. A few days later I stopped in with my family to get a frozen yogurt and right next to the cash register was the same flyer. The next day, I took my family to our favorite drive-in restaurant and low and behold, there was a stack of Car Spa flyers. I then started address the people at these locations what the deal was with the Car Spa flyer that they had next to their cash register and they all said that some old guy comes all over every week and replinishes their stack. I asked them, "Do you have some type of reciprocal fixing with Car Spa?" They all said, "No... they asked if they could put their flyers there as a gift to our guests and we said sure." Here's a copy of the referral flyer that Car Spa uses to drive traffic. http://www.marketingbestpractices.com/temp/car_spa.pdf Pretty simple. Notice the 48 hour guarantee. They're All Over the Place! Before you knew it, I started noticing their little discount flyers ALL OVER THE PLACE. The copy center I use had a stack of Car Spa flyers. The cropper I use had a stack of Car Spa flyers. The oil and lube place I use had a stack of Car Spa flyers. The local handicraft shop my wife goes to had a stack of Car Spa flyers. My son's dentist had a stack of Car Spa flyers in his office. My local oculist friend had a stack of Car Spa flyers in his office. An habitation complex office I visited had a stack of Car Spa flyers. Everywhere I went, I saw a stack of Car Spa flyers. It was amazing. The have these little "referral lead generation magnets" all over the place. So I Finally Visited Car Spa And it wasn't any surprise that they were so busy that it took as regards 15 minutes of waiting just to get my car into their car wash. I then went inside their office to wait for my car and noticed that they did NOT have one flyer from added line of duty inside their office. They were able to get all those other businesses in the area to send them referrals without having to do one reciprocal referral arrangement. And they did it simply by the public utility owners. That's all. Car Spa probably gets 100 times the scope of referrals of any other multilateral trade in the area as a direct result of this simple referral tactic. If you have a curbstone and mortar business, what's stopping you from doing the same thing? All it takes is a couple of hours a day and a handful or referral flyers to pass out. Copyright 2005 David Frey Survey Income System - Try It To Believe. - Highest Conversions, Detailed Referral & Conversion Stats, Low Refunds. We are the Best. See http: /aff.SurveyIncomeSystem.com. The Rich Jerk. - Stop Being a Pathetic Loser and Start Making Millions. Top Affiliate earns $30k+month. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 |
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