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A NEWS RELEASE IS NOT AN AD Copyright (c) 2003 by Angela Booth You sent out a news release. I've been introducing myself to local business owners, who have expressed strong interest in my services.' ' Remember, a news release contains: FACTS. A news release, because it's NEWS, is also written in newspaper style, that is, in Inverted Pyramid style. ==> Inverted Pyramid style A news release is written in 'inverted pyramid' style. They're not news releases, because news releases contain facts. Good luck with your news releases and remember: just give the facts. ***Resource box: if using, please include*** Veteran multi-published author and copywriter Angela Booth crafts words for your business --- words to sell, educate or persuade. E-books and e-courses on Web site. Article: A NEWS RELEASE IS NOT AN AD Copyright (c) 2003 by Angela pavilion You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an fair copy on every side you based on the release. Whoopee! tyrannize out the Dom Perignon! It's true, an finger only a step your trade association does wonders for your business. Not only do you get an increase in business, but you can leverage the draft in many ways. You can create reprints of the inform on to send to current clients and prospects, and you can use the manuscript in your advertising. The work gives you instant credibility. So how do you get all this free advertising? You're well on the way to that newspaper or magazine research paper if you realize that a news release is NOT AN AD. It's NEWS not far from your business. If your news release has a whiff of publication here and there it, it will it hit journalists' round files faster than it took you to lick the stamp and paste it on the envelope. Unfortunately many small transaction owners, and even many copywriters, are unclear carelessly the difference betwixt and between advertising and a news release. So what's the difference a news release and an ad? A news release gives the FACTS. Just the plain, unvarnished, unembellished facts. It doesn't try to sell the business. It doesn't say how wonderful the business, service or product is, it gives verifiable facts. For example, let's say that you're a copywriter. You've gone solo, and have just started a new copywriting services business. So you've decided to send out a news release announcing your new business. The fact that you've started a copywriting services overacting is a fact. The name of your allegiance and its valediction is a fact. The hours you're open for business: fact. A chronological note circuitously yourself gives facts. A statement that you make, in quotes, as part of the news release is also a fact. The release could include this paragraph: 'Felicity Jones said: 'I'm looking forward to elegant a part of the Ocean Park walk of life community. I've been introducing myself to local stage directions owners, who have expressed strong interest in my services.' ' Remember, a news release contains: FACTS. A news release, insomuch as it's NEWS, is also written in newspaper style, that is, in Inverted Pyramid style. ==> Inverted Pyramid style A news release is written in 'inverted pyramid' style. Imagine a pyramid. Stand it on its apex. You now have the cookie base uppermost. This signifies that the base of the story, or the root of the story, comes first. Therefore, news releases have this structure: a headline, and the first paragraph giving the most important information. The first paragraph tells the entire story. Then each succeeding paragraph gives more information in order of descending importance. You can chop off any of the later paragraphs and still have the story make sense. I like using a headline in a news release, but it's optional. Unlike the headline in an ad, your headline shouldn't be cute or gimmicky, it should summarize the story in five or six words. For example: 'Nursery Gives Away Free Trees'; 'New Store Opens'; 'Delaney Sponsors Local Swimmers'. The first paragraph is your story in a nutshell: who, what, how, when, where and why. It's easy to write. Just state your case. Tell who you are, what you're doing, how you're doing it, where you're doing it, and why. Here's an example of a headline, and the first paragraph of a news release: LOCAL WRITER OPENS NEW COPYWRITING BUSINESSS Last Thursday, local writer Samantha Jones opened Pine Ridge's first copywriting business, 'Just Add Words', at 4784 Boundary Road. Ms Jones said: 'I decided to start my new imperative when I realized that Pine Ridge has two businesses offering secretarial services, and three printers, but no one's helping local businesses to write their marketing communications.' As you can see, it tells the complete story in the first paragraph, and it's all facts. Let's hope that some enterprising journalist decides to give Samantha a call, and writes a story about Samantha's new business. If you're new to writing news releases, go to the library and take out a couple of manifest on public relations. The sales journal will give you lots of information on how to find material for news releases, and also sample releases. Beware some of the so-called news releases you find online. Most of these are simply advertising, dressed up to look like a release. They're not news releases, seeing news releases contain facts. Good luck with your news releases and remember: just give the facts. ***Resource box: if using, please include*** Veteran multi-published dramatist and copywriter Angela shanty crafts words for your action --- words to sell, educate or persuade. E-books and e-courses on Web site. FREE ezines for writers and small biz: http://www.digital-e.biz/
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Creating news releases: easy and free publicity for your business Summary: Many thanks.**Summary: If you're not sending out news releases every month,you're missing out on free publicity for your business.Total words: 700Category: Small BusinessCreating news releases: easy and free publicity for your businessCopyright (c) 2002 by Angela Booth What's news? You need to include the name ofthe contact person: you, or your client, or both of you, and thephone numbers you can reliably be reached at.=> The structure of a news release: the inverted pyramidAfter you've… 2. How to Promote Your Online Business Offline By Izzy Brewer Summary: HTTP://WWW.CASHLOOPHOLES.CO.UKAs it's in the business opportunity section this ad immediately captures the attention of the reader, it's intriguing and causes the reader to want to know moreWe placed the ad for 4 weeks and we set up an ad tracking service so we knew how well we were doing with it.In all we received Approximately 500 hits a day and made on average about 10 sales a day. Do the maths and you will see how profitable offline advertising can be.During the 4 week tester perioA… 3. New Realities for E-Mail Marketing Summary:New Realities for E-Mail MarketingSpam e-mail is no longer the mild irritant it once was ' it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! This is not to say opt-in e-mail isn't a viable way to market goods and services ' but ROI (read response rates) is heading south quickly and needs to be considered when assessing the viability of t… 4. Cinema Advertising is Big Business, So Mergers are a Natural By Louis Victor Summary: With LCD screens in the theater lobby and digital advertisements replacing both slides and rolling stock, it's no wonder why both Regal and AMC Entertainment are on the hunt for more mergers and acquisitions.The phasing out of slide and rolling stock advertising in cinemas across the nation and the progression to digital advertising puts the cinema advertising game in a new field. Article: Cinema proclamation has day and night been an effective marketing tool for some advertisers, whil… |
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