A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!



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Summary:
Schwab

(available from Amazon.com)

' Tested Advertising Methods by John Caples (available from

Amazon.com)

' Or my own 180+ page home study course: Cash-Flow

Advertising (email me for details)

But here's a few examples to get you started:

WARNING:

Announcing'

Who else wants'

How to'

7 good reasons why

Let's make this practical with an example of how a mechanic could apply this to his business:

WARNING: Don'


Article:

FACT: Most people don’t spend anywhere near enough time on creating a strong, instant headline.

Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline.

Why? seeing as how if the headline doesn’t grab the hushed attention of your reader… then you can be guaranteed that nothing else will.

So how many headlines should you write?

I in every instance recommend that you generate at least 30-50 headlines to grab your customer’s attention. Then settle upon the best headline you can find.

So how do you get ideas for headlines. The best method is to base your headlines on proven and tested formulas.

You’ll find a leash of these formulas in

• How To Write a Good publication by Victor O. Schwab

(available from Amazon.com)

• Tested build-up Methods by John Caples (available from

Amazon.com)

• Or my own 180+ page home study course: Cash-Flow

Advertising (email me for details)

But here’s a few examples to get you started:

WARNING:

Announcing…

Who else wants…

How to…

7 good reasons why

Let’s make this practical with an example of how a mechanic could film this to his business:

WARNING: Don’t call any other mechanic until you read this

Announcing: The mechanic that guarantees he’ll fix your car on time… or your money back

Who else wants a mechanic that specializes in fixing BMW’s (perhaps this could be used in a BMW Magazine!)

How to instantly make your car as safe as possible

7 good reasons why you should call Scott’s Mechanic’s right now…

Remember, come up with 30-50 of your own… make a circuit the 5 you like the best and then nut it all down to your one ultimate headline.

Hope this tip helps – there’s lots more, so stay tuned.



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