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Writing Ad Copy with Style takes practice, patience and preparation. I can't give you the practice or the patience, but I can help you to prepare! Product Vocabulary List: Start by building a 'Product Vocabulary List'. The key is to leave a thought embedded with them. Whether it's one word or a slogan, don't let them leave without planting that one thought in their mind. When deciding upon the theme for your ad, start with one theme. Don't jump from point to point, move smoothly from one leading into the next. I hope that this will help you write better ad copy and remember 'Do it with Style'!
Article: Writing Ad Copy with Style takes practice, patience and preparation. I can't give you the practice or the patience, but I can help you to prepare! Product Vocabulary List: Start by a 'Product Vocabulary List'. You may be interrogation yourself, 'What the heck is a Product Vocabulary List?' Well, a Product Vocabulary, are actually the rectory puppet of your ad copy. When you are preparing to write new copy, go into by creating a list, assuredly 4 separate lists. Broken down, you should be compiling the following information that describes or relates to your product: 1. Nouns, Verbs, Adjectives and Synonyms. 2. Slang, Familiar Phrases, Cliches and Puns. 3. New Ideas and Ways to asking price your product. 4. Product Facts (positive and negative). Write down everything you can think of. Much of this material you will compile while creating, devising and defining your Strategies. Once you start using these lists in this manner on a regular basis, you'll wonder how you ever got by without them. Themes What's a theme? A theme is the 'Punch Line' of your ad copy. Your theme could be conveyed by written, visual or oral means. It's how and where you want to go with your copy. You will most chiefly notice Themes in banner advertising, but they are used in barely every form of Advertising. Most successful advertising campaigns have great themes. An promotion theme should focus on one point and be 'catchy' or easy to remember. The theme will help you decide how you will get their concern and what thought they will leave with. The key is to leave a thought embedded with them. Whether it's one word or a slogan, don't let them leave without planting that one thought in their mind. When deciding upon the theme for your ad, start with one theme. Now examine it and re-examine it. Find as many different ways to use this theme as possible. Turn it inside out and upside down. Play with each new idea or variation of the original theme that you come up with. Enjoy it, have fun with it, but get it all down on paper. Do yourself a favor, write down everything! Got Rhythm? Rhythm, interlude or flow; It's all the same and you have to have it! Great ad copy is unwaveringly simple. Use short simple sentences, 'active' verbs, rhyme, puns or wordplay and positive attitude. Normally you should use only enterprising verbs. Pay heed when using 'passive' verbs in your ad copy. Rhymes, puns, double meanings and wordplays make for most memorable of ad copy, but remember, keep it simple. If they don't get it, you don't get it. Get it? something else example of good rhythm is 'parallel sentence construction'. Here is an old, but good use of parallel construction in a headline: The Quality Goes In, precociously The Name Goes On! (Sound familiar?). It doesn't matter which stack up with you take, as long as the copy has rhythm and flows from one point to the next. Don't jump from point to point, move smoothly from one leading into the next. I hope that this will help you write turn the scale ad copy and remember 'Do it with Style'!
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