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Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your business get into the online search pay-per-click (PPC) arena? So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. Article: Seventy percent of US households use the web when shopping locally, and near enough to 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate. Search engines have eclipsed print and TV ads as the primary way consumers find local products and services. But until now large national and international brands had a stranglehold on Internet search marketing. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your operation get into the online search pay-per-click (PPC) arena? Let’s do the math. A recent US Bancorp Piper Jaffray study indicates that the ordinarily lead from a search engine costs $0.29. Yellow pages and direct mail leads cost $1.18 and $9.94 respectively. So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. PPC advertising: - expands your market - targets more, higher income consumers - is measurable Some businesses will look for ways NOT to take do the trick of this opportunity. I don’t have a website, they whine. How will I figure out which sites I should on? How will I manage all those keywords over against multiple sites? Google and Yahoo! be uniform with some of those questions. If you do online PPC with either, they will distribute your ads transversely multiple sites. However, you’ll still have to manage much of the program yourself. New services are now of all work that shower small local and regional companies to effectively and efficiently hook customers online and only in the geographic areas where the businesses operate. ReachLocal is my favorite of the new services. It is the one I’m using for my own and for that of my clients. It selects the sites on which your ads appear, manages keywords versus publishers, optimizes your keywords on a daily standpoint and even provides a free website for those businesses without a web presence. Additionally, it makes all of your leads measurable. You get daily reports on web visits, emails and telephone calls generated by your program. PPC is perfect for high cost local transactions such as home purchases, mortgages, or medical services. So, no more excuses. You now have the grace to level the playing field with national competitors. Go local.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Tall Tale #6 "You can't expect results overnight Summary:'Ten Tall Tales of Traditional Marketing That Cost You Tons' Tall Tale #6 'You can't expect results overnight' By Jimmy Vee & Travis MillerIf you can't expect results overnight how can you expect to stay in business. There are two kinds of direct response advertising, the kind that gets results overnight and the kind that never gets results. Article:'Ten Tall Tales of Traditional Marketing That Cost You Tons' Tall Tale #6 'You can't expect results overnight' By Jimmy Vee & Trav… 2. Tall Tale #8 "You need to be on the Internet" Summary: For example, a web site that is nothing but a big advertisement is a waste ' the only people who will visit your site are people who already know about your business, so why the big advertisement? If there isn't really anything you expect to receive from your customers via your web site, you may not need to 'be on the Internet.' Once you've determined what the desired output is, ask yourself what the site needs to do to yield that output. If you don't have a web site already, carefully … 3. Credibility In Advertising By Jacob Madison Summary: I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. I looked in the yellow pages for a landscaping company ' six pages vying for my dollar, yet all of them lacked personality. Not one said, 'We are a credible company you have heard of.'Granted, building a brand name takes longer than a day or a dollar. Article: I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate… 4. Do Your Adverts Get You More Sales? Summary:Philadelphia retailer and US Postmaster General, John Wanamaker, once said, 'Half the money I spend on advertising is wasted; All will become clear in a little while.In the meantime let me explain how advertising works.Broadly there are two types of advertising. It can only convey it.' So why bother doing BAP advertising?Probably because advertising agencies are happy to use BAP advertising for almost any company. BAP advertising does exactly that to your customer.Direct Response Adverti… |
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