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You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. Article: Everyone knows that advertisement is essential to growing a business. One problem that small truck owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your publication while - at the same time - increasing its reach. Advertising co-ops are nothing new. Usually they are a 'perk' offered by major manufacturers to encourage retailers to promote their products. cause the retailer has direct very important person to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising post to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally needle all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost. So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, as this ad relates you to other types of businesses, you in all conscience expand your publicity reach. --->> Getting Started So who would be qualified to enter into an ad dime store with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might encounter hosting companies, graphic artists, copywriters or programmers. If your mimicry is landscaping, you could invite yard maintenance companies to join you. Once you have a list of one or more retail types, think of current circle you know who tie in with to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you've outlined. --->> Making the Approach When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as: * a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction of the cost Also, be sure to ask aimlessly the publicity outlets these businesses currently use. You will likely find new avenues that lead to greater exposure. --->> Finalizing the Deal You'll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar parcel due to you; and your partners have the vow that - should you default on your end of the deal - they have recourse for getting their money back. Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That's the best advertisement exchange observations nearly today!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 3 HOT WAYS TO CRANK UP YOUR SALES! Summary: Your deluxeedition would include add-on products with ahigher price.3) REBATES FOR SALESTell your customers if they refer four customers toyour web site, they will receive a full rebate of theirpurchase price. This will turn one sale into threesales.An additional option would be to give your customera rebate on one of their products if they would buytwo extra products. Article:1) QUICK FOLLOW-UPSWhen you make your first sale, follow-up with thecustomer. You could follow-up with a 'thank… 2. Have You Got Style? Summary:Writing Ad Copy with Style takes practice, patience andpreparation.I can't give you the practice or the patience, but Ican help you to prepare!Product Vocabulary List:Start by building a 'Product Vocabulary List'. The key is to leave a thought embedded with them.Whether it's one word or a slogan, don't let them leavewithout planting that one thought in their mind.When deciding upon the theme for your ad, start withone theme. Don't jump from point to point, movesmoothly from one leading i… 3. Tips On Writing a Successful Ad By David Bell Summary: Ad placement within the section is the single most important factor determining whether or not your ad is seen within the section. When placing classified ads on the web some rules of thumb are:Choose classifieds that have the largest number of ads because, this is generally a good indicator of how much reader traffic there will be for your classified.Determine how the ads are ranked or sorted within the sections and attempt to be listed at or near the top.Develop reader stoppingArticle… 4. Free Article Submission Sites Are Your Gateway to Targeted Traffic Summary: There are hundreds of 'free article submission' sites that will gladly accept your articles written to provide readers with useful information. But why would you pay for an ad--when you've already invested enough money in your business as it is, and when there is a FREE way to get all of the traffic that you need? BUT THERE'S A PROBLEM... In order for you to really benefit from article posting, you've got to get your article published in as many of these sites as possible. Because of th… |
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