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Fact #1 Advertisers in both traditional and new media, have up until now, been seriously underestimating women power Fact #2 Women are the dominant gender when it comes to online spending Fact #3 Women know women better than men know women (I'm sure most husbands would agree.) Who better to understand the consumer behavior of women than women themselves? Article: Roll over guys, who said statistics don't lie? The latest figures out in the US support major changes in the way online publicity should be managed in the future, and by whom. In the past, the saying has enduringly been 'don't underestimate the power of branding' but now the best tip seems to be 'don't underestimate the power of women!' Ignore it at your peril. If statistics out of the US are any guide for the rest of the world to follow, and in the past this has been the case, then everyone in the industry should give their serious diligence to this fact. Research has concluded that women influence 83 percent of all purchase decisions. There are more women online today than men. And looking forward, 70 percent of all US women will be online in 2006, and looking even further ahead, 85 million women will purchase products and services online by 2010. These statistics are huge by anyone's measurements. Does anyone out there still have doubts as to the potential of ecommerce? Or more importantly, guys, how do your doubts hold up as to the influence of women on the internet? US women over 40 are devoting more time online per week than running errands, eating or preparing meals, relaxing, or spending time with friends. Their internet time outweighs watching TV, listening to the radio and other media activities. So what does this really tell us? Fact #1 Advertisers in both traditional and new media, have up until now, been seriously underestimating women power Fact #2 Women are the dominant gender when it comes to online spending Fact #3 Women know women chosen than men know women (I'm sure most husbands would agree.) Who outweigh to understand the consumer behavior of women than women themselves? This last fact should lend itself to a rush to employ or promote females into the positions of executives and creative directors. Now guys, don't get us gals wrong, sensitive men can still create great ads for women and vice versa, but if the past statistics can be believed, then surely you should be eagerly encouraging the women in your industry to play a greater role in both decision making and creativity.
This makes such unimpeachable sense to me, nothing disposed near upon it. |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Ten Ways To Get Your Ads Or Messages Noticed Summary:Do you post to message boards, e-mail discussionlists, classified ads sites, FFA sites or newsgroups?People will usually read the subject line before theyread your ad or message, so it's important they getnoticed. Begin your subject line with an 'online smile :)'.People use smiles offline to gain people's attentionand to win their trust, why not use them online too.8. Article:Do you post to message boards, e-mail discussionlists, dark ads sites, FFA sites or newsgroups?People will usuall… 2. Captions that PULL your customers TO you Summary: This is a powerful approach to capture the attention and interest of your prospects.The direct target style is another effective way getting to your prospects. For example, if your target market is small businesses, direct your caption like this: 'Small Business Owners, learn how to market your business online with step-by-step instructions'.The guarantees offer style is perhaps the most frequently used tool. Testimonials are more compelling when coming from celebrities, well-known peop… 3. Promotional Pens: Writing Your Edge in Business By John Morris Summary: 'Why would we choose your company to make promotional pens for us?' or 'What makes you different from others who are also into promotional pen business?' Likewise, if you are part of a company that is looking for potential suppliers of promotional pens, you should be very careful in choosing one.The goal should always be to develop a promotional pen that will meet or even exceed the client's expectations. There should be an effective mode and system of communication between the manageme… 4. Keep It Basic and Profit More Summary: There are a few problems with taking the supplied ads and buying ad space;Those ads are guides to get you started, not something to rely on forever.If you're using those ads, then everyone else is also.You can't seperate yourself as an 'expert' if you're doing the same as everyone else.The market is already saturated with those supplied ads and people are 'turned off' from them.Just buying ad space is not putting your ad where it needs to be.Do you really want to succeed at affiliate ma… |
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