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Many thanks. ** Summary: If you're not sending out news releases every month, you're missing out on free publicity for your business. Total words: 700 Category: Small Business Creating news releases: easy and free publicity for your business Copyright (c) 2002 by Angela Booth What's news? You need to include the name of the contact person: you, or your client, or both of you, and the phone numbers you can reliably be reached at. => The structure of a news release: the inverted pyramid After you've done a lot of news releases, you'll get in the habit of writing in inverted-pyramid style automatically. Just state your case. Tell who you are, what you're doing, how you're doing it, where you're doing it, and why. For news release examples, visit http://www.prweb.com . (PRWeb.com lets you send out free news releases.) When you get into the swing of whizzing out monthly news releases, they take less than an hour write. Article: *Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: If you're not sending out news releases every month, you're missing out on free publicity for your business. Total words: 700 Category: Small Business Creating news releases: easy and free publicity for your business Copyright (c) 2002 by Angela hollow What's news? You are! If you're not creating monthly news releases for your business, you're missing out on giving your business an instant boost. As a tech journalist, I received dozens of news releases every day. Most of them went into the recycling bin, or were used as scrap paper. However, the releases I did use received a fantastic joggle of free publicity and instant credibility for the businesses which sent them. Years ago, when I managed a dog training and shake business, we spent huge dollars every week purchasing power display proclamation in a Sunday paper. It bit a massive amount out of our cash flow, and I knew there had to be a modified way. At the time, I wrote romance novels, and didn't think of myself as a copywriter. However, I figured that if I could get some free publicity for us, maybe we could save on advertising. I sent dozens of news releases to newspapers, radio stations, and TV shows, and we got a wonderful response. Lots of interviews and television appearances. Great coverage. I managed to position our action as experts in dog behavioral problems, so whenever somewhat dog-related made news, journalists would call us as the experts on dog behavior. One of our trainers would then give newspaper and TV interviews, dispensing advice while promoting our business. Once the publicity ball got rolling, the only paid build-up we needed to do was in the Yellow Pages. That taught me that if you're willing to put thought, creativity, and time into promoting your business, not only can you save on advertising, but you can also matrix an image for your business. => The major element of your release Here's a list of the elements of a news story. The story you're presenting must contain at least one of these elements: TIMELINESS, PUBLIC INTEREST, CONFLICT, TRAGEDY, HUMOR, SEX, MONEY, HUMAN INTEREST, THE FUTURE, or ANIMALS. => Rules for news releases IDENTIFICATION: Display the words 'News Release' prominently. DATE THE RELEASE. LETTERHEAD: Use your own establishment letterhead. (Create it in your word processor.) TIMING OF THE RELEASE: Underneath the letterhead, type in caps, underlined: FOR IMMEDIATE RELEASE. USE DOUBLE SPACING. LEAVE WIDE MARGINS, for journalists and producers to make notes. FINISH OFF THE COPY: type **ENDS** or ### at the end of the copy. CONTACT INFORMATION: vital. You can end the release with it, or spring the release with it, your preference. You need to include the name of the contact person: you, or your client, or both of you, and the phone numbers you can reliably be reached at. => The structure of a news release: the inverted pyramid After you've done a lot of news releases, you'll get in the habit of writing in inverted-pyramid style automatically. 'Inverted pyramid' writing is used in newspapers. You can remember what IV style is if you imagine it. Imagine a pyramid. Stand it on its apex. You now have the piece base uppermost. This signifies that the base of the story, or the root of the story, comes first. Therefore, news releases have this structure: a headline, and the first paragraph giving the most important information. The first graph tells the entire story. Then each succeeding paragraph gives more information in order of descending importance. You can chop off any of the later paragraphs and still have the story make sense. I like using a headline in a news release, but it's optional. Unlike the headline in an ad, your headline shouldn't be cute or gimmicky, it should summarize the story in five or six words. For example: 'Nursery Gives Away Free Trees'; 'New Store Opens'; 'Delaney Sponsors Local Swimmers'. The first paragraph is your story in a nutshell: who, what, how, when, where and why. It's easy to write. Just state your case. Tell who you are, what you're doing, how you're doing it, where you're doing it, and why. For news release examples, visit http://www.prweb.com . (PRWeb.com lets you send out free news releases.) When you get into the swing of whizzing out monthly news releases, they take less than an hour write. by all, they're just a page of straightforward information. However, that hour can have a powerful impact on your business. Make some news today! ***Resource box: if using, please include*** Author and copywriter Angela hollow crafts words for your business. Words to sell, educate or persuade. Contact her today for a free quote: http://www.digital-e.biz/ Free ezine: Creative Small Biz --- subscribe at: http://groups.yahoo.com/group/Creative_Small_Biz/ ###
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Use The Magic Of Words For Effective Advertising Summary: The words we use will sell our product/service, therefore we need to learn to use words in a tried and true personal manner.Getting the customer to take actions that you desire require;Using correct action words! words like 'private site,' 'exclusive members area,' 'insider access' or 'restricted info.' Moreover, people not only love the security of hidden information and the idea that the information/products/services is all together in a single place that's easy to access, learn and d… 2. How One Free Advertising Method Can Transform Your Income Summary: You can give them that content by writing an article about something you know about or by sharing your experiences and if they like your article they will then publish it. You can submit your articles to individual ezine owners who accept articles. You can also post your article in article announcement lists which is email based. Article:How One Free proclamation Method Can Transform Your Income By Al Martinovic A great way to get the word out hard by your doing in a hurry is something … 3. Ezine Advertising--Ads and How to Use Them Summary: There are three types of ads that you can place in your chosen ezine: a classified ad, a sponsor ad, and/or a solo ad. The classified ad is the smallest and least expensive. This costs a few dollars, generally about half the cost of a sponsor ad. A sponsor ad is placed at the top of the ezine, often under a heading like: 'Please support our sponsor.' This ten to fifteen line ad will draw more attention since it is the first thing the reader sees when the email is opened. Article: The … 4. How To Use FREE Report Giveaways To Attract New Business! Summary: (Just go here in case you missed it: http://www.kingofcopy.com/tips/better_left_unsaid_081805.html) Do you know what the right way to have approached this situation would have been? Meaning, if a freelance copywriter wanted to go out and try and 'attract' new prospects (as opposed to chasing them down), can you guess what I should've done? The answer is simple: I should have wrote up a lead-generating ad (or more accurately, a series of lead-generating ads), and then... I should've mail… |
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