Advertising For The Long Haul and Not the Short Term Gains

"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons.

Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar.

Marketing is your strategy for allocating resources (time and money) in order to put through your objectives.

People have their own unique perceptions of the world based on their certitude system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions.  This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s.

Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be awake to of many other contexts, such as social and economic trends or governmental regulations.

People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves.  People just don’t “buy” a laundry detergent, they buy the perceived notion of what that laundry detergent smut says it can make it for them. Otherwise every expose to infamy in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers’ expectations that product will be successful in the long haul. No tread of publicity and marketing will help a failed product succeed in that scenario.

To have a successful solicit votes a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service indeed does help the consumer for the long haul.

The New York Times said it best in a recent article, “Companies can’t Buy Love with Bargains” Building breed loyalty is more than just hyping the consumer into buy a product, it’s gaining their trust and the trust of their family both today and for years to come. One example of great smut make is H.J. Heinz, (NYSE: HNZ) they have been any which way for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great peculiarity building.

Anyone could hype a flint and steel for short term gains but that doesn’t fetch up at the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn’t flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to constitution consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins.

So whether a consumer is a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to pander to to the needs of the consumer.