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One of the most frequent questions is 'Should I advertise on TV?' I can't answer that questions until I ask a number of questions first. Do you have an advertising plan? Are you working on a firm budget? What are you trying to accomplish with your advertising? Where are you spending your money now? Usually by the 4th question the happy face becomes one of disappointment. Contractors don't build a building without a plan, and you shouldn't advertise without a plan. Article: When people discover my decorative style in advertising, the questions flow. One of the most frequent questions is 'Should I speak on TV?' I can't speech situation that questions until I ask a number of questions first. Do you have an plan? Are you working on a firm budget? What are you trying to discharge with your advertising? Where are you spending your money now? Usually by the 4th question the happy face becomes one of disappointment. Contractors don't pump a moulding without a plan, and you shouldn't blazon forth without a plan. The first plot is to determine what you want your advertising to do. Most small and medium businesses do not have the brass for long term image, so they focus on a call to proceeding or proclaiming benefits (not features). Can TV do that? Probably. Can you favour with it? Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know are glued to the tube at 5:45 AM? You can get on TV by using the telephone line TV in your market. With Cable, you can buy a package that's spread over 15 or more party line channels. lie low the number of viewers and the shoddy production. Get my phrase 'Cable Ads 5 Bucks' by sending a blank eMail to MailTo:CableAds@BigIdeasGroup.com Some people in duty you haven't 'arrived' until your acting is on TV or on a billboard, or both. Funny, I know of hundreds of businesses making big boodle that don't use either.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Cable Ads 5 Bucks! By Mike McDaniel Summary: Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. With dozens, even hundreds of channels, Cable is now a major player for local advertising dollars, some for less than 5 bucks.On the Mary Tyler Moore Show in the 1960's, most of the people shortened her name from "Mary" to "Mare". Local advertisers can no longer afford to ignore the marketing potential, and lost cost, available through the use of Cable advertising.Most off… 2. "Prime the Pump" Summary: Why do some people think they can do iton the web and it will work.In order to succeed in business on the web, you must becomeknown, and you are competing with some 'heavy hitters', who havevery deep pockets for advertising.The web does one thing however for the small entrepreneur - itcreates a level playing field. Get your ad in their face for atleast seven issues - the more the better - they will get to knowyou.If you can't afford a minimal advertising budget, you're notreally in busi… 3. Customer Preferences in Online Advertising-Part 2 of 3 Summary: Can you afford to have 25% of your Web site traffic never return simply because you employ pop-up ads?What We Can Do To Make It BetterSo, now that we know what our site visitors hate, how can we adjust our advertising in order to please them (and make them buy)?Here are some recommendations to consider when creating your next piece of advertising:1.Don't do 'anything and everything' to get the buyer's attention. Design your ad to meet the preferences of your target customer.Using these … 4. Bad Seduction - Advertising Techniques That Don't Work By Chuck McKay Summary: Pretend with me for a minute that all advertising is an attempt to get a "date" with your prospect.How do these recommendations hold up under that scenario?Would you, for instance, send a response card to anyone you could possibly be interested in dating, which says "If you'd like to learn more about me, fill out your name, address, and your specific areas of interest in me, and apply your own postage to return it to me?"No, I didn't think you would.The advice contained in theseArticle:… |
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