Creating news releases: easy and free publicity for your businessLearn Advertising on mps-advertising.com. Creating news releases: easy and free publicity for your business article will help answer your questions on Advertising.We at mps-advertising.com specialize in Advertising. Advertising at mps-advertising.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Many thanks. ** Summary: If you're not sending out news releases every month, you're missing out on free publicity for your business. Total words: 700 Category: Small Business Creating news releases: easy and free publicity for your business Copyright (c) 2002 by Angela Booth What's news? You need to include the name of the contact person: you, or your client, or both of you, and the phone numbers you can reliably be reached at. => The structure of a news release: the inverted pyramid After you've done a lot of news releases, you'll get in the habit of writing in inverted-pyramid style automatically. Just state your case. Tell who you are, what you're doing, how you're doing it, where you're doing it, and why. For news release examples, visit http://www.prweb.com . (PRWeb.com lets you send out free news releases.) When you get into the swing of whizzing out monthly news releases, they take less than an hour write. Article: *Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: If you're not sending out news releases every month, you're missing out on free publicity for your business. Total words: 700 Category: Small Business Creating news releases: easy and free publicity for your business Copyright (c) 2002 by Angela hollow What's news? You are! If you're not creating monthly news releases for your business, you're missing out on giving your business an instant boost. As a tech journalist, I received dozens of news releases every day. Most of them went into the recycling bin, or were used as scrap paper. However, the releases I did use received a fantastic joggle of free publicity and instant credibility for the businesses which sent them. Years ago, when I managed a dog training and shake business, we spent huge dollars every week purchasing power display proclamation in a Sunday paper. It bit a massive amount out of our cash flow, and I knew there had to be a modified way. At the time, I wrote romance novels, and didn't think of myself as a copywriter. However, I figured that if I could get some free publicity for us, maybe we could save on advertising. I sent dozens of news releases to newspapers, radio stations, and TV shows, and we got a wonderful response. Lots of interviews and television appearances. Great coverage. I managed to position our action as experts in dog behavioral problems, so whenever somewhat dog-related made news, journalists would call us as the experts on dog behavior. One of our trainers would then give newspaper and TV interviews, dispensing advice while promoting our business. Once the publicity ball got rolling, the only paid build-up we needed to do was in the Yellow Pages. That taught me that if you're willing to put thought, creativity, and time into promoting your business, not only can you save on advertising, but you can also matrix an image for your business. => The major element of your release Here's a list of the elements of a news story. The story you're presenting must contain at least one of these elements: TIMELINESS, PUBLIC INTEREST, CONFLICT, TRAGEDY, HUMOR, SEX, MONEY, HUMAN INTEREST, THE FUTURE, or ANIMALS. => Rules for news releases IDENTIFICATION: Display the words 'News Release' prominently. DATE THE RELEASE. LETTERHEAD: Use your own establishment letterhead. (Create it in your word processor.) TIMING OF THE RELEASE: Underneath the letterhead, type in caps, underlined: FOR IMMEDIATE RELEASE. USE DOUBLE SPACING. LEAVE WIDE MARGINS, for journalists and producers to make notes. FINISH OFF THE COPY: type **ENDS** or ### at the end of the copy. CONTACT INFORMATION: vital. You can end the release with it, or spring the release with it, your preference. You need to include the name of the contact person: you, or your client, or both of you, and the phone numbers you can reliably be reached at. => The structure of a news release: the inverted pyramid After you've done a lot of news releases, you'll get in the habit of writing in inverted-pyramid style automatically. 'Inverted pyramid' writing is used in newspapers. You can remember what IV style is if you imagine it. Imagine a pyramid. Stand it on its apex. You now have the piece base uppermost. This signifies that the base of the story, or the root of the story, comes first. Therefore, news releases have this structure: a headline, and the first paragraph giving the most important information. The first graph tells the entire story. Then each succeeding paragraph gives more information in order of descending importance. You can chop off any of the later paragraphs and still have the story make sense. I like using a headline in a news release, but it's optional. Unlike the headline in an ad, your headline shouldn't be cute or gimmicky, it should summarize the story in five or six words. For example: 'Nursery Gives Away Free Trees'; 'New Store Opens'; 'Delaney Sponsors Local Swimmers'. The first paragraph is your story in a nutshell: who, what, how, when, where and why. It's easy to write. Just state your case. Tell who you are, what you're doing, how you're doing it, where you're doing it, and why. For news release examples, visit http://www.prweb.com . (PRWeb.com lets you send out free news releases.) When you get into the swing of whizzing out monthly news releases, they take less than an hour write. by all, they're just a page of straightforward information. However, that hour can have a powerful impact on your business. Make some news today! ***Resource box: if using, please include*** Author and copywriter Angela hollow crafts words for your business. Words to sell, educate or persuade. Contact her today for a free quote: http://www.digital-e.biz/ Free ezine: Creative Small Biz --- subscribe at: http://groups.yahoo.com/group/Creative_Small_Biz/ ###
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Discover The Sneaky Google Adwords Trick That Will Cut Your Advertising Budget in Half, Skyrocket Your CTR and Give You Even More Targeted Leads! Summary: You'll have to find that out by testing. Once you find that out, stand back, because you now know the absolute best time to get your ad in front of your prospects. And if this time happens to be before 9:00am or after 5:30pm you have a really good chance of getting better ad positioning, a higher CTR and all for a lower cost. Let me explain... With Google Adwords you set a daily budget which the Adwords system stays within (well usually :) ) right! Article: 'Discover The Sneaky Google A… 2. Understanding Internet Banner Advertising By Henry J. Fasthoff, IV Summary: Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but do you know how they work, and how you can derive benefit from them? 'ROS.' ROS is the acronym for 'run of site,' which simply means that a banner ad is displayed on every page in a website, as opposed to being displayed only in a particular category of a website or only when a particular … 3. 3 Killer Formulas For Closing A Sale! Summary: Youcould also offer a rebate that takes effect instantly.For example, you could say, 'Instead of paying $99,you could order now and get an instant rebate of$20 - you only pay $79!'3 You could end your ad copy with a free sampleor trial of your product. Article:1 Use a 'P.S.' at the end of your ad copy. This iswhere you either want to repeat a strong benefitor use a strong close, like a free bonus. For example,'P.S. You can get (product), worth over ($), forthe low price of ($)!' supernu… 4. New Realities for E-Mail Marketing Summary:New Realities for E-Mail MarketingSpam e-mail is no longer the mild irritant it once was ' it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! This is not to say opt-in e-mail isn't a viable way to market goods and services ' but ROI (read response rates) is heading south quickly and needs to be considered when assessing the viability of t… |
||||
