Advertising

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

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When you read the newspaper, do you read advertisements as closely as you read news stories? If I wanted to hear a sales pitch I'd turn on the TV.

Sales people call it 'selling features instead of benefits' but among news editors this is called, 'selling the store, not the story' and it's the WRONG way to get your news published.

You should be trying to sell a STORY connected to the product instead of trying to sell the product itself.

When you read the newspaper, do you read advertisements as punctiliously as you read news stories? Do you trust to proclamation as readily as you deem news stories? I don’t and neither do most people I know.

Because we have publicity shoved at us from every characterization we tend to ignore it, but we pay bugging to news or public interest stories. Not only do we pay more attention, we also are more likely to credit news stories than your primordial advertisements. When your news is published either online, on the radio, TV or in newspapers people feel that since it’s cause published it must be worthy information.

I read somewhere that “Advertising is what you pay for. Publicity is what you pray for”. This is so true. You can spend a fortune on proclamation and yes, it will inflict you some traffic but traffic is only part of what you need and it stops when the build-up stops.

What you really need is PUBLICITY - free publicity so that your information reaches your potential customers and people will set out to get to “know” you. When people see and hear your name over and over they will enter upon to think of you as an expert in your field. They will trust your judgment and buy your products or the products you endorse. They will also recommend you to others which in turn lodestar a range reaction and the process starts all over again. One of the best ways to get free publicity is by writing articles and press releases then submitting them to the third party sites and newspapers for publishing. Plus with a price like FREE, why not take full leadership of it?

The most important thing to remember when writing news is to write a STORY not a sales pitch. Don’t you hate it when you ask someone pertaining to a product and instead of them telling you what it is and how you could befitting from it they go into this “elevator speech” as for its features and why it’s a good product (“it comes with this and that, plus as an another trimming you get….”) Please! If I wanted to hear a sales pitch I’d turn on the TV.

Sales people call it “selling features instead of benefits” but near news editors this is called, “selling the store, not the story” and it’s the WRONG way to get your news published.

You should be trying to sell a STORY connected to the product instead of trying to sell the product itself. Why you ask? for people love stories! We’ve been listening to and telling stories for centuries and we will continue to for a long time to come. People will pay considerateness if they think they're going to hear a good story but will turn away if you give them a sales pitch.

By writing like a storyteller, you will get free publicity which will increase your traffic and your sales.

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