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If your ad results are disappointing, here are the key things to look at: 1) Message Is what your ad promises compelling? 4) Frequency/repetition There are two cardinal rules of human communication: a) People will notice your ad only when they're interested, and b) People retain about 10% of the messages they're exposed to each day. Article: The president of a manufacturing suite recently asked me, 'Why isn't my advertisement working?' Have you ever been asked this question? Have you ever asked it yourself? Like most marketing publishing industry questions there are no simple answers. latterly all, articulation is a high level activity. There are lots of variables involved. If your ad results are disappointing, here are the key things to look at: 1) Message Is what your ad promises compelling? Is it meaningful to your audience? If you're not offering something prospective customers want, they won't respond. If you're not sure what prospects want, ASK!! 2) looker Are you reaching the people who make the purchase decision for your product or service? Many big ticket sales involve sale teams or multiple layers within an organization. Are you reaching everyone you need to? 3) Vehicles Are you in the best publications (or radio time slots, TV programs, whatever)to reach your convention with your message? Look at quantitative AND qualitative data to get a true evaluation of media and vehicles. 4) Frequency/repetition There are two chief rules of human communication: a) People will notice your ad only when they're interested, and b) People retain thereabouts 10% of the messages they're exposed to each day. So for a spread program to succeed, it must repeat, repeat, repeat. (Current estimates are that it can take 7-9 repetitions of a message for it to sink in.) 5) wakefulness Does your ad have stopping power? Will the intended listening in take the time to look? This usually requires the synergy of an touching visual and a powerful headline. 6) Objectives Are you petition publication to do what it's good at? Generating inquiries and creating assiduity are reasonable ad objectives. But don't expect proclamation to SELL a product. Good ads set up opportunities to sell. Your sales subterranean river will need to thick-growing the deal. 7) Measuring results Do you really know what your is achieving? Are you collecting and reviewing results that relate to your objectives? For instance, if you expect your program to generate inquiries, measurement that looks at inquiry quantity and quality should be smelted into your program. Sound intimidating? enlightenment is important to any commerce but it's complicated. Fortunately there are experienced consultants and agencies who can help you. ©Copyright 2005 prudent Communications, Inc. 11K4U.com: Free Money Loophole! - Earn $400-700 a Day Working Just 60mins! Top Converting Site on Cb! Google AdWords 123. - Proof Of How You Can Earn $1,758 a Day Working From Home! New October 2005 Edition! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Fraud - Bait And Switch Summary: The truth is, most of those too good to be true deals that you see in the paper are most likely going to turn out to be bait and switch items. Probably the most common practitioners of this are car dealerships. Then you get to the dealership, and most likely because of the ad the place is packed and you're waiting an hour for someone to even wait on you, and then finally when you do get a hold of the sales person he regrets to inform you that the car has already been sold. Article:In th… 2. Ezine Advertising Strategy Exposed Summary: In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today. The reasons ranged from abandoned ezines with working payment links, unethical newsletter owners, to a lot of ignorance and impatience on my part. If you follow my proven strategy, you'll discover the best sources of ezines to advertise in - no matter who your target group is. SubscribeNow that you've found your ezine target group, you'll want to know whether t… 3. The Importance of Having a Solid Project Management Team Summary: Project management, the ability to see a project through from the first concept to the final installation, is a critical business skill, and no business, large or small, will be able to survive and thrive without a solid project management team in place. If you work for a large or midsized company you are probably already familiar with the concept of project management, and if you are in management you may have already taken the role of project manager on several projects. Article:When … 4. Generating Publicity with Letters to the Editor Summary: Publicity is a very different beast than advertising.DEFINING THE DIFFERENCE BETWEEN PUBLICITY AND ADVERTISINGDictionary.com defines Publicity as 'Information that concerns a person, group, event, or product and that is disseminated through various media to attract public notice.'Dictionary.com also defines Advertising as 'The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.'While the two concepts se… |
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