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The relevant product was offered for sale in a limited number of stores at a higher price for a period of 28 days before being released to most of the stores at the discounted price. The Office of Fair Trading issued proceedings claiming that such a strategy was misleading to consumers. The defendant claimed that: there was no misleading advertising as the strategy had at all times complied with the guidelines enshrined in the Code of Practice for Traders on Price Indications issued by the Department for Article: Marketing is an important tool for charming customers. It is neat to see banners announcing bargains of "70% off the retail price." However a recent High Court decision illustrates that care must be taken with such marketing. In the case of Office of Fair Trading v Officers Club Ltd and supplemental [2005], the defendant advertised products at 70% off the retail price. The relevant product was offered for sale in a limited number of stores at a higher price for a period of 28 days up ahead entity released to most of the stores at the discounted price. The Office of Fair Trading issued proceedings that such a strategy was misleading to consumers. The defendant hypocritical that: there was no misleading promotion as the strategy had at all times complied with the guidelines enshrined in the Code of Practice for Traders on Price Indications issued by the Department for Trade and Industry; and it was legally impossible for them to be in contravention of the misleading publication rules when they were complying with the code. The court rejected these arguments and found that: the Code of Practice was designed to give retailers a degree of unavoidable casualty while granting the regulatory prelacy flexibility to curtail misleading practices despite strict seal of approval to the code; although the defendant had offered the products for sale at the higher price in coincidence with the Code, he had not had a genuine certainty that it could sell the products at those prices; and the adverts were misleading. Sales and discount offers are an effective way of bringing in consumers and liberation revenue, however, businesses should be wary of using marketing strategies that may be misleading or in bad faith. If you require further information contact us. Email: enquiries@rtcoopers.com © RT COOPERS, 2005. This taking on Note does not provide a comprehensive or complete statement of the law relating to the issues discussed nor does it constitute legal advice. It is intended only to highlight general issues. Specialist legal the fourth estate should permanently be sought in relation to particular circumstances. 120,000 Per Month With Google AdWords. - Learn the secrets I use to make over $120,000 every single month by advertising on Google AdWords. BlogBlaster Submits To 2 Million Sites! - Brand new advertising software submits to 2 million blogs! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 |
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