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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Media Tactics: Getting Your Ads Where They Need To Go Summary:Every week I get an email from someone who says that no matterhow great their ad copy, they just don't seem to be gettingresults. The ad should grab thelistener's attention and make them feel like you are on a one toone level.Advertising in the newspaper can bring some great prospects-- buttry advertising outside of the classifieds section for a change.Ask yourself why people read the newspaper. If you used follow-up mail, andcoupon mailings as supplements to your direct mail campaign, a… 2. Prove It! - Give Your Marketing and Advertising More Credibility By Cathy Stucker Summary: Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. Even if it is possible, your claim that dieters can lose 50 pounds in a month probably won't be believed. Add live chat at your web site to resolve support issues.Cite statistics from a reputable source to back up your claims. Article: Your marketing and build-up won't be effective if your potential customers don't take stock in the claims you make. So how can you prove you… 3. Are Major Advertisers Looking Beyond The Big Firms Summary: These same companies own a majority of the top advertising agencies such as The Arnell Group, BBDO Worldwide, DDB Worldwide, Goodby Silverstein, TDWA Worldwide, Mindshare, Ogilivy & Mather, MediaEdge:CIA, J Walter Thompson, Campbell Ewald, FCB, McCann Erickson, Leo Burnett, Fallon Worlwide, Arnold, Saatchi & Saatchi, Zenithoptimedia, and Starcom to name a few.The advertising world has close to 1500 advertising agencies of which a vast majority are independently owned but represent a min… 4. Persistant Advertising Will Do No Harm! By Martin Lemieux Summary: So the reason for having my friend put out a small ad instead of one massive full page ad was to allow his potential clients to get used to the fact that he wasn't going anywhere and his business seemed legitimate and profitable.It's all about getting into your prospects sub-conscious and staying there until they are ready to buy!So just remember when you're trying to decide between a one time shot that might cover coast to coast or a smaller ad that will cover coast to coast 12 months … |
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