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Creativity and Getting Outside of the Box

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It's all good in the

Sitting in front of a pale piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down. Or outstanding yet flip it over onto it's backside. Let it know who's boss. If your first idea is terrible, write it down anyway. If the next one is silly, redundant or stupid, write it down. Who knows, it may end up monad a humorousness direction and that first terrible line may end up cat the punch line. You never know. You are jumping off a precipice into the unknown world of creativity and you need to be a leaf at the mercy of the wind or you will come crashing down with your fears in a ball flames every time.

Throw as much as you can in preparation for the wall and see what sticks. I own a jingle and music production schoolmate and I had an care to create a jingle, positioning statement (slogan), competition for Petaluma Auto Plaza in Northern California. They have a huge electronic sign on Hwy 101 and we decided that this landmark was our key. So, what do you do with a big sign? It's huge and you can see it from everywhere. It's so big, it's like a monument. And what do you do with a monument? We decided to worship it. So I brought into the studio Jeannie Tracy (from Whitney Houston's band), a gospel singing Diva, to sing the following full-on hand thunder of applause gospel jingle I SAW THE SIGN: "I was lost in the gloom of auto dealers and sales pitches, then I saw a light shining lively standing tall (Where to turn?)... I saw the sign (chorus answers 'I saw the sign') in Petaluma ('Petaluma Auto Plaza')" and on and on... If you'd like to hear it go to: http://soundad.com/sounds/ and tap on Pet Auto Plaza. It's a smashingly successful campaign.

Sometimes "getting outside of the box" is in reference to simplicity. I had a gamut of meniscus stores in need of a jingle to parch their platoon name and a positioning statement (slogan) to look after people in. We did a market write-up and concluded that they were trying to reach two buyers: #1)Professional photographers who were developing their film. #2)New achromatic lens buyers who were serious encircling learning the craft. We came up with a simple line that appealed and spoke to both: WE DEVELOP PHOTOGRAPHERS

Creativity is not something I pull out of thin air. There is a process that I trust will lead me to something spectacular. I throw everything possible up up that wall without judgement or self criticism. If doubt creeps in, I throw doubt up the wall. If I'm getting bored, I throw life-weariness in preparation for the wall and suddenly there is a humorous side that begins to appear. If I don't need humor, I throw it up opposite to the wall and a new perspective opens up.

It's all good in the creative process and those of us who live it should honor it. It keeps us young seeing it's all in re letting go, letting things flow and crawling outside of the box for a few moments.

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