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Customer-Involving Signage and Selling

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Thus the SmartPartnering retailers gain access to each others' most lucrative kind of customer in a credible and cost-effective manner, while offering their cust

Here’s some easy ways to create signage that will attract, not rouse customers (and local government agencies that regulate signage):

1. Since movement every hour attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages near upon it.

2. A retailer could naturalize known for on-again-off-again sayings, advice, or questions (that are answered in the next day or week’s sign message). Messages may or may not be directly related to the store’s products or services – but they should enticement to the store’s kind of clients. For example, a loveliness salon may have hair-related sayings – or simple quotes on bunny – and wit.

3. For 24-hour involvement, consider videoing local notables (from mayor to sports columnist) and attention-getting people (cute kids, spectacular adults, etc.) using or discussing your product/service.

Creating a continuous feed video loop of the short vignettes and put the video in a TV monitor inside the store for viewing – and/or no such thing on a stand in the window, facing out with the sound piped out from in ascendancy peoples’ heads (where vandals cannot damage the site where the sound is sent outside. That way passersby can watch.

We are all voyeurs. We like to eavesdrop or see each other in action, especially in fun, odd, inspiring, humorous or other human situations. So-called “reality TV” has proved that.

4. Do a variation of the Burma-Shave signs of America’s past where people driving through long stretches of dead desert or other unchanging landscapes. The sequence of signs had progressive rhyming lines to pull people into the message.

A set of stores on a stifle could co-create a continuing set of signs, with messages about their stores in a continuing theme. Each side of the signs, set out perpendicular to their storefronts, could be read, sequence, by the passersby in their car or on foot, depending on the sign placement.

Adapt your selling to make prospects pleasing in these less-certain times What kinds of online and on-location marketing will provoke more shoppers, spending and buzz in this New Normal world?

Consider consumers desire for comfort, security and personal recognition – and exactly how you will serve those largely unspoken needs:

1. “Time-Starved Culture”

Both breeder and mortar and ‘only online” stores could offer the opportunity for shoppers to fill out a shopping list online of their gift recipients’ names and mailing addresses . . .

2. “Need to be Known in a Relationship-Diminished World”

. . . Then enable the customer to write a personal message to each of her/his intended gift recipients . . .

3. “Worried all over Money”

. . .then offer, upfront, a “special savings” if your customer spends at least a unalterable level of money on the gift list (thus encouraging great per-customer spending, with less labor and marketing costs for the retailer)

4. “Seeking Value”

. . or, rather than offer a “special savings”, cross-promote with retailer who also reaches the same kind of customer and cooperate to give one of your gifts to their biggest spending customers (coming to your store to pick up the gift) in exchange for your cross-promoting partner to give a gift of the same value to your main spenders.

Thus the SmartPartnering retailers gain sensory epilepsy to each others’ most lucrative kind of customer in a credible and cost-effective manner, while offering their customers an enticing reason to spend more.

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