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Marketing is about understanding the demand of the consumer and meeting it or creating demand for a product. This means online business people must take the time to understand the consumer. For some products or services you'll not be able to create demand and people won't buy simply because you provide a supply. So what's the practical application of focusing on demand instead of supply? Article: Supply and Demand and Marketing Darrin F. Coe, MA 11/30/04 According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertisement is focused on demand. Just being we have an within call ad doesn’t mean we have to sell it.” What in the world does that mean? It means not every product online is going to sell. Online retailers and marketers are not going to succeed just cause they are online. Marketing is as for understanding the demand of the consumer and meeting it or creating demand for a product. This means online corporation people must take the time to understand the consumer. They need to develop an understanding of the consumer’s thinking, motivation, and needs. Just whereas you develop a website and slap up some product graphics and have a checkout process using paypal does not mean you’ll be selling and rolling in money. Is there a demand for your product or service? If there is how does your product or service fulfill that demand? If there is not a demand can one be created through proclamation and marketing? For some products or services you’ll not be able to create demand and people won’t buy simply considering you provide a supply. So what’s the practical debate of focusing on demand instead of supply? 1. Take the time to research your demographics 2. Consider streamlining your websites to include interactive elements that help develop an understanding of what your visitor desires. 3. You may need to develop a different marketing campaign contribution based on whether there is a strong demand or weak demand for what you are offering. 4. Demand can be created via a long term process of education/awareness, then branding, then interest, then trial, then demand. 5. In a demand mindset you’ll need to be more strategic, a take the road of both rational information with desire oriented emotionalness Remember, just as you supply it does not mean there is a demand for it. Take the time to study your idealized market and idealized customer profile then search them out to see to it what their demand level is for your product or service. This will help you develop your marketing strategy. Be prepared for a long-term commitment.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The SKINNY on Radio Advertising By Mike McDaniel Summary: AMD is traditionally the most expensive radio time because that's when more people listen.PMD is afternoon (PM) drive and is considered to be 4 to 7pm.Other radio slots are DAY which represents 10a to 4p period and EVE, 7 to midnight.Most radio stations offer two ways to buy ads. Like the newspaper inches committment, you are talking about over 400 ads per year per station.For more about radio get my article "Do Your Radio Ads Work?" Article: From meager youth in 1920, radio has grown … 2. DUMB MONEY and SMART MONEY Summary:DUMB MONEY and SMART MONEYBy Tomas Lodenhttp://www.internet-dating-search.comOne of my goals online is to give you the total picture and tell you everything you need to succeed in your own Internet Marketing Business. This internet marketing 'stuff' has been a God send for me and it can be for Anyone of you who will apply yourself and be very, very serious with it, not get rich overnite - but I am talking about coming in to this 'net marketing world' with the same attitude that I came in… 3. Small Cards, Big Ideas: Alternative Uses for Business Cards By Christopher J. Brunner Summary: Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. Or, announce a special event and enclose the cards with all your outgoing correspondence.Make your business card a referral card for your organization or club.That will make it easy to invite a prospect to your next meeting or to introduce the organization to thA… 4. … |
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