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In the audio book, 'Sound Advice on Brand Marketing,' author Tom Miller says brands need to speak with a single unified voice in every communication with customers and prospects. 'Brand messaging is a formalized document that captures the most important points about your brand,' says Miller. The heavy lifting from a messaging perspective has already been done.' Tom Miller offers brand marketing advice each week in the free audio newsletter from What's Working in Biz ' Article: Ensure everyone in your legion sings from the same sheet of music when it comes to binding a consistent birthmark message. Imagine one of your customers investiture six different people in your company. The customer asks why they should consider purchasing your product. What do you think these six people would say? Would their explanation be consistent? That’s where check messaging comes into play. In the audible book, “Sound direction on taper Marketing,” prose writer Tom Miller says brands need to speak with a single unified voice in every corridor with customers and prospects. “Brand messaging is a formalized document that captures the most important points near upon your brand,” says Miller. “It is then used to create all of the various expose communications, such as ads, press releases, web sites, literature, and so forth.” The best place to blast off the signet messaging process is with the elevator pitch. “Think haphazardly getting on an elevator with a senior executive from a great prospect company. He asks you to tell him why your product or service is so special and preponderate than all the others are. You’ve got 30-seconds. Go!” Distilling your genre message into a short, memorable description or value proposition sets the stage for the rest of the flame messaging to flow in a logical, informative fashion. “It may take a little hard work now, but it pays big dividends in the future,” says Miller. “Not only is your message consistent, you should also realize major time savings in developing the press pieces. The heavy lifting from a messaging perspective has by this time been done.” Tom Miller offers hue marketing telegram each week in the free acoustic newsletter from What’s Working in Biz – http://www.whatsworking.biz/full_story.asp?ArtID=92 – and is president of the combustion firm, Miller Brooks. |
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