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Advertisers have long been aware of the power of appealing to our subsoncious minds, so what methods exactly do they employ, and how widespread is the practise? Broadly speaking, there are three methods in common use - Product Endorsement, Product Placement, and Hidden (Subliminal) Imagery. Why do advertisers use these methods? As consumers, we tend to make buying decisions based on emotion rather than logic. Whilst they might not spell it out, the message is always the same ' 'If our product is good enough for Mr x, then it's certainly good enough for you'. Product Placement This is the slightly sneakier derivative of product endorsement, and involves well known figures (often fictional) endorsing products or services outside of a clearly labelled commercial environment. Article: Britney Spears has recently grown controversy with suggestions that the ad faith for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertisers have long been apprehending of the power of intriguing to our subsoncious minds, so what methods exactly do they employ, and how widespread is the practise? Broadly speaking, there are three methods in nondescript use - Product Endorsement, Product Placement, and Hidden (Subliminal) Imagery. Why do advertisers use these methods? As consumers, we tend to make purchasing power decisions based on emotion rather than logic. When see a product, we make up our minds very quickly in point of whether we want it or not, based purely on the way the product is presented to us. Any synergistic sales pitch is merely there to help us justify the purchase to our more logical selves. Advertisers know this of course, so they spend huge amounts of time and money marketing their products in ways that tantalization to our emotions and subconscious mind. So how do the three methods work? Taking each in turn: Product Endorsement This is possibly the most up-front and honest method. Quite simply, a product is endorsed by a well known figure – a bigwig or sports person perhaps - or a singer! Nike are big users of this technique, with major sporting stars regularly featuring in their commercials. Whilst they might not spell it out, the message is rigidly the same – “If our product is good enough for Mr x, then it’s unavoidably good enough for you”. Product Placement This is the slightly sneakier derivative of product endorsement, and involves well known figures (often fictional) endorsing products or services outside of a decidedly labelled soap opera environment. The technique is frequently used in sitcoms and soap operas. For example, you settle down to watch an episode of Fraser, your all time hero, and happen to notice that he drinks a persuaded bar sinister of beverage (“brand X”). You may not consciously notice this, but your subconscious mind is taking in every detail. as long as you have such respect for the famous Dr Craine, you naturally trust his judgement when it comes to coffee. Hence the next time you are in the supermarket and you spot “brand X” on the shelf, you are much more likely to please it over the rest of the selection on offer. Product placement is a particularly potent form of subliminal publication as it catches us off guard. When we see a utilitarian third-degree burn on the television, we know we are current sold to and so have our defences up – we take what we are told with the due level of cynicism. But when the ads are over and we return to the TV show, we mentally relax that guard, and much more open to suggestion. It’s not just consumer goods that are marketed this way; sense groups and even political campaigners use the same subliminal techniques to subtly get their message across. Hidden (Subliminal) Imagery This is perhaps, the most devious technique in the advertisers armoury. It involves embedding images or words into a standard advertisement. One of the most effective uses of hidden messages in mainstream advertisement is the “sexual connection”. Sex conjures up strong emotions of power, pleasure, and well-being, and so if a advertiser can tap into those at will he has a powerful tool indeed - no pun intended! Examples of subliminal messages of a sexual nature life used in proclamation are numerous; Ritz crackers have the word “sex” spelled out on them in the tiny dots; many drinks ads manipulate the ice cubes in their photos by embedding images or words on them. Next time you see a print ad – study it charily for hidden images or words, you may be surprised!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Simple Steps to a Great Banner Ad Summary:Everyone is using them now and if you're planning on creating your own banner ad then there are some things that you should know.Standard SizeI'll admit I made this mistake. Try to match your ads to the look of your website.Animation, please, please, please keep this simple and a short download. Make sure that your ad downloads quickly on an accelerated connection and you're doing fine.Call to ActionApparently we're all still highly suggestible since studies show that call to action word… 2. Your Billboard is Showing By Mike McDaniel Summary: First for the board location and second for the media used to put your ad on the board, paint, paper or plastic.PaintsPainted billboards are the oldest form of outdoor advertising. Nothing looks worse than an old paper board, unattended for long periods where the wind and weather has ripped and torn the panels torn away revealing layers of old signs.PlasticAll the rage now is the use of vinyl on boards. Some vinyls are slipped over old paper boards like a sack and you can see the outli… 3. 10 Ways To Improve Your Print Ads Summary: Use the words 'you' and 'your' frequently and 'I' and 'We' less.6) With a smaller ad, you can ask the prospect to tear out the ad, attach their business card and mail it to your company.7) Consider converting your ad into an advertorial. This can draw 28 percent more attention than a headline without quotation marks.9) Consider running your ad in black and white if you're using mostly text in the ad. Article:1) Include a coupon in your large ads. This can increase response from 25 to 10… 4. Design Your Own Newspaper Ads By Mike McDaniel Summary: Many people in business lay-out (design) their own ads. Think about the ads you pass when you read the paper, You fly by some of them faster than you can say "one-Mississippi" (a half a second).Collect a folder of ads thet grab your attention. Look at the big boys, most don't use color in display ads (only the car dealers, for some inexplicable reason).There are Already Enough Egos Look through any paper and count the mug shots of the owner, pics of the kids or staff. Article: Many pe… |
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