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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Use Comparisons To Make Your Point: It Works Like a Charm! Summary: This, of course,will only work if you use something that the audience is alreadyfamiliar with -- if you don't, you're only doubling theirconfusion!An analogy that we've all heard is the one about fishing: 'Byproviding information to you about marketing (or promotion, orcopywriting, or whatever), we are showing you HOW to fish ratherthan just GIVING you a fish' -- the reason we understand this isbecause we understand the difference (and advantage) of beingable to provide for ourselves ov… 2. Are You Wasting Your Time With Free Ezine Ads? Summary:There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis).This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if not handled properly it can have its downside.The biggest problem is that, by joining a whole plethora of ezines your mail box risks becoming very crowded very quickly, and it's easy to become overwhelmed with it all.This is especially true if… 3. Recent research predicts that the online ad market will decline by 25% in 2001 Summary:In 2001, net advertising is a buyer's market.Everyone has seen the media spotlight focused on the bigdot-coms who, dependent on ad revenues, have either goneout of business or been forced to cut back.Unfortunately, it's the same story for small businessowners. To turn the odds in her favor, she regularlygoes bargain-hunting for ad specials.Frustrated webmasters and online editors are feeling thepinch of lost ad revenues. For example, one model that's becomingincreasingly popular is the c… 4. Combining Technologies To Make The Most Of Your Advertising Dollar Summary:Advertising has come a long way since people used to carve messages into the bottoms of sandals, and it takes a little bit of research to make that progress do more for your small business. I say small business because I own and operate a small business specializing in helping small business make the most of their advertising budget by combining different forms of advertising. Combining your web site with your other forms of advertising can lower your overall advertising costs by al… |
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