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Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

Learn Advertising on mps-advertising.com. Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One article will help answer your questions on Advertising.We at mps-advertising.com specialize in Advertising. Advertising at mps-advertising.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.

The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. Offset printing is a type of printing that causes the ink to become a part of the paper. Offset printing creates a rich, vibrant look that digital printing can't touch. Offset printing isn't all that common because good Offset printing presses cost in the millions of dollars.

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The decision on whether or not someone will read your publication is usually decided in the first 5 seconds they look at it. What kind of message are you conversational in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale?

There are really only two key elements that will determine how well your folder is received by prospects. These two elements will ultimately make the difference in your insert immediate a tool that makes you money, or just something else that costs you money.

What are those two all-important elements: 1. the Image or look 2. the Message

This is part 1 in a two-part article. In part 1 we will discuss what you need to ask for from your printer to make sure that your book looks top notch.

Here are 5 things you should keep in mind when you are evaluating your layout and your printer.

1. Choose Offset Printing. Offset printing is a type of printing that causes the ink to change a part of the paper. Offset printing creates a rich, vibrant look that digital printing can’t touch. Offset printing isn’t all that colloquial whereas good Offset printing presses cost in the millions of dollars.

2. Choose Thick Paper – preferably 100# Glossy. If your folder is too thin or too light-weight it might catch cheap. You don’t want that impression to be transferred to your business. The most insipid paper weights are 70# and 80#. 100# is a little less candid which makes it stick out. Plus, 100# feels heavy and high-quality. Glossy paper takes the look of quality up a notch.

3. Add watery Coating. While this isn’t the industry standard, veneer adds a layer of style to your brochure. Plus it causes the colors to “jump” off the page so to speak. It makes the whites take a stand whiter, and so on. Ask your printer if they offer splashy coating. If it doesn’t cost very much to upgrade, it’s worth it. There are a few printers out there that offer plashy dye FREE.

4. Use Full Bleed. Full take away from is a print term that simply means the colors run to the edge of the page. Some printers lading extra for full bleed, some don’t. If your leaflet is not full impose upon it will leave a frontier of white passing through the edges that looks a little amateurish.

5. Ensure a Consistent Look. Your book should fit into a well designed marketing campaign. It should have a similar look and message as your postcards, flyers, reports, custom cards, etc.

In part 2 of this soul we will discuss the all important issue of the message.

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