Creating news releases: easy and free publicity for your businessLearn Advertising on mps-advertising.com. Creating news releases: easy and free publicity for your business article will help answer your questions on Advertising.We at mps-advertising.com specialize in Advertising. Advertising at mps-advertising.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Many thanks. ** Summary: If you're not sending out news releases every month, you're missing out on free publicity for your business. Total words: 700 Category: Small Business Creating news releases: easy and free publicity for your business Copyright (c) 2002 by Angela Booth What's news? You need to include the name of the contact person: you, or your client, or both of you, and the phone numbers you can reliably be reached at. => The structure of a news release: the inverted pyramid After you've done a lot of news releases, you'll get in the habit of writing in inverted-pyramid style automatically. Just state your case. Tell who you are, what you're doing, how you're doing it, where you're doing it, and why. For news release examples, visit http://www.prweb.com . (PRWeb.com lets you send out free news releases.) When you get into the swing of whizzing out monthly news releases, they take less than an hour write. Article: *Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: If you're not sending out news releases every month, you're missing out on free publicity for your business. Total words: 700 Category: Small Business Creating news releases: easy and free publicity for your business Copyright (c) 2002 by Angela hollow What's news? You are! If you're not creating monthly news releases for your business, you're missing out on giving your business an instant boost. As a tech journalist, I received dozens of news releases every day. Most of them went into the recycling bin, or were used as scrap paper. However, the releases I did use received a fantastic joggle of free publicity and instant credibility for the businesses which sent them. Years ago, when I managed a dog training and shake business, we spent huge dollars every week purchasing power display proclamation in a Sunday paper. It bit a massive amount out of our cash flow, and I knew there had to be a modified way. At the time, I wrote romance novels, and didn't think of myself as a copywriter. However, I figured that if I could get some free publicity for us, maybe we could save on advertising. I sent dozens of news releases to newspapers, radio stations, and TV shows, and we got a wonderful response. Lots of interviews and television appearances. Great coverage. I managed to position our action as experts in dog behavioral problems, so whenever somewhat dog-related made news, journalists would call us as the experts on dog behavior. One of our trainers would then give newspaper and TV interviews, dispensing advice while promoting our business. Once the publicity ball got rolling, the only paid build-up we needed to do was in the Yellow Pages. That taught me that if you're willing to put thought, creativity, and time into promoting your business, not only can you save on advertising, but you can also matrix an image for your business. => The major element of your release Here's a list of the elements of a news story. The story you're presenting must contain at least one of these elements: TIMELINESS, PUBLIC INTEREST, CONFLICT, TRAGEDY, HUMOR, SEX, MONEY, HUMAN INTEREST, THE FUTURE, or ANIMALS. => Rules for news releases IDENTIFICATION: Display the words 'News Release' prominently. DATE THE RELEASE. LETTERHEAD: Use your own establishment letterhead. (Create it in your word processor.) TIMING OF THE RELEASE: Underneath the letterhead, type in caps, underlined: FOR IMMEDIATE RELEASE. USE DOUBLE SPACING. LEAVE WIDE MARGINS, for journalists and producers to make notes. FINISH OFF THE COPY: type **ENDS** or ### at the end of the copy. CONTACT INFORMATION: vital. You can end the release with it, or spring the release with it, your preference. You need to include the name of the contact person: you, or your client, or both of you, and the phone numbers you can reliably be reached at. => The structure of a news release: the inverted pyramid After you've done a lot of news releases, you'll get in the habit of writing in inverted-pyramid style automatically. 'Inverted pyramid' writing is used in newspapers. You can remember what IV style is if you imagine it. Imagine a pyramid. Stand it on its apex. You now have the piece base uppermost. This signifies that the base of the story, or the root of the story, comes first. Therefore, news releases have this structure: a headline, and the first paragraph giving the most important information. The first graph tells the entire story. Then each succeeding paragraph gives more information in order of descending importance. You can chop off any of the later paragraphs and still have the story make sense. I like using a headline in a news release, but it's optional. Unlike the headline in an ad, your headline shouldn't be cute or gimmicky, it should summarize the story in five or six words. For example: 'Nursery Gives Away Free Trees'; 'New Store Opens'; 'Delaney Sponsors Local Swimmers'. The first paragraph is your story in a nutshell: who, what, how, when, where and why. It's easy to write. Just state your case. Tell who you are, what you're doing, how you're doing it, where you're doing it, and why. For news release examples, visit http://www.prweb.com . (PRWeb.com lets you send out free news releases.) When you get into the swing of whizzing out monthly news releases, they take less than an hour write. by all, they're just a page of straightforward information. However, that hour can have a powerful impact on your business. Make some news today! ***Resource box: if using, please include*** Author and copywriter Angela hollow crafts words for your business. Words to sell, educate or persuade. Contact her today for a free quote: http://www.digital-e.biz/ Free ezine: Creative Small Biz --- subscribe at: http://groups.yahoo.com/group/Creative_Small_Biz/ ###
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. the creative process Summary: My name is Mario Ogas (I am one more worker writing e-zines to 'illustrate' the world wide web).I've been working the last 12 years or so, in web & graphics design jobs: teaching at university and also as webmaster (in argentina) until 2003'now I've moved to Brazil and, as an internet dependant like I am, has my own Web Design & Internet Services Company ( www.artandata.com ) on wich I'm so proud of.Time ago some friends and business related people I know told me that It would be a good… 2. How to Write Ads that Increase Your Business By Linda Laforge Summary: Headlines have the following characteristics.- arouse curiosity.- promise answers to a questions or solutions to a problem.- show benefits to your potential customer.- promise to reveal a secret or information that's hard to find.- create emotional appeal.- they have to force you to stop what you're doing and read on.Common headline tricks:How To, as in - How to Beat your Competitor Every time. Make a Promise - We can help you make your creditors go aArticle: I stuck myself wrac… 3. Full-Review: Article Post Robot Summary: It is a totally automated solution to posting your articles to hundreds of free article submission sites and e-group lists (Yagoo, Google, etc.) There are other automatic posting systems out there claiming to do the same thing, and to the best of my knowledge, it's true that they do, however not as easily or as quickly. Article Post Robot literally does exactly what it claims to do. Here's how it works: First you fill in all of the article information, following that you fill in all of… 4. 3 Smart Reasons Why You Should Consider Paying For Your Traffic Summary: While there are numerous ways to get free advertising for your business, free advertising doesn't generate the same high volume of traffic as paid traffic does. In order to take full advantage of the search engines, make sure that your site is properly optimized to rank high before paying for your traffic. Search engines are the fastest and easiest way for finding what you need on the internet . While search engine optimization is a cheaper and low cost way to get your site a high rank… |
||||
