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Or some average Joe that stumbles on a unique idea. Geography Where do they live or where did this happen? Odd numbers Odd numbers make your headline more specific and believable. This type of headline works because people want to know about people. And they (we) want to know what other people know that can improve our lives. Shall we try one? Benefit: How to be debt free. Occupation: Financial Consultant Geography: Florida Odd Numbers: 27, 5 27 year Financial Consultant from Florida Reveals How to Become Debt Free in 5 years or Less... That's something that people want to know. 37 Year Old Maine Cop Tells How the Answer Can Increase Your Profit By 277%* ' 2002, Jeff Neil, All Rights Reserved. You may publish this article in your ezine and/or web site as long as this resource box is left intact. Jeff Neil is editor of Always Marketing and Editor`s Column. Ezine and mlm newsletters for people that are serious about a home based business. Article: Is That My Butt? By Jeff Neil Is that my butt? Now that's an interesting question. But to be perfectly honest I'm not concerned with my butt. Not your butt. Not any one's butt. But... It sure got your attention. Just like it got mine. And that is the purpose of a killer headline. Let's start this story from the beginning: Here I am sitting at the doctors office. I'm waiting for my wife to get done with her open up. And 'no', we are not expecting a baby, thank you. Anyway... Here I sit. Notebook in hand. I brought it to write some content for a new website. So I'm looking around just waiting (hoping?) for the creative juices to start flowing. You know how it is waiting at the doctors office. I started staring at all those magazines. You know... All those women magazines. No Hot Rod or some interesting like that. And then I saw it. 'Is That My Butt?'. Right on the front cover of Seventeen, April, 2002 Edition. Normally that's not the type of reading I'm into. But I couldn't resist. I just had to find out what the heck that question was all about. So yup, I walked clear the decks biased the waiting room just to see that magazine. The story was with regard to jeans. No, I did not read it. But the headline worked. And it worked well! And that's what you need to do with your headlines. Grab their attention. And to be really effective you should be a little creative. You've got a lot of competition out there so sometimes material completely of the wall is required. As long as you can make it fit. Some of the best headlines I've ever seen are at the supermarket run out. The tabloids. Headlines like Three Headed Martian Calls 97 Year old Grandmother from Outer Space. Yeah, it's silly. But people look. And then they see other headlines like 33 Year old Kansas School Teacher Reveals Life later 17 Divorces. That's a little more believable. And people want to know. So they buy. Here's four things you can put in your headlines to make them pull. Benefit How to make money. Most of want to know how to make more. Don't you? If someone knows more most a subject than we do, we want to know. Nosey creatures, aren't we? Occupation What's the job of the person with all this knowledge? Is it an expert of some kind sharing their valuable secrets? Or some mid Joe that stumbles on a unique idea. Geography Where do they live or where did this happen? Odd numbers Odd numbers make your headline more specific and believable. This type of headline works in that people want to know about people. And they (we) want to know what other people know that can improve our lives. Shall we try one? Benefit: How to be debt free. Occupation: Financial Consultant Geography: Florida Odd Numbers: 27, 5 27 year Financial Consultant from Florida Reveals How to Become Debt Free in 5 years or Less... That's something that people want to know. And that's a headline that gets attention, gets read, and makes sales. Have you heard of the pizza delivery guy and the truck driver selling their secrets to their success? Take a look at their headlines again. You'll see this formula. It's not the only way. But it's a good way. After all, *Is That My Butt? 37 Year Old Maine Cop Tells How the profit Can Increase Your Profit By 277%* © 2002, Jeff Neil, All Rights Reserved. You may publish this seconds in your ezine and/or web site as long as this resource box is left intact. Jeff Neil is editor of inflexibly Marketing and Editor`s Column. Ezine and mlm newsletters for people that are serious in spitting distance a home based business. Jeff specializes in the collusion of the Internet, network marketing, personal success and home self-imposed duty tax tips for those who will never create their own product. Visit at: http://www.alwaysmarketing.com Subscribe: mailto:always_marketing@infogeneratorpro.com
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What Do People Really Need? Summary: We practice andwe become masterful 'repeaters.' We remind people about thethings that we sell and we touch base to fill their needs.We have to do this before someone else takes away ourcustomers and our business. We also need a varietyof new answers if they ask for a reason for the ongoingcontact.Are Your Creative Selling Skills Tuned Up?Creative selling creates new reasons to email or call back.There are always different approaches. He asked if they could balance a raw egg on its small… 2. 3 INTERLOCKING SALES INTENSIFIERS! Summary: Youcould publish a free e-zine, have them sign up to acontest your offering, etc.QUICK READ SUMMARY1) Offer payment plans, accept bartering offers andbe open to negotiation.2) Capture the largest part of your target audience byaccepting multiple ordering options.3) Design your web site so prospects see your adcopy before they can grab your freebie and run. Article:1) FLEXIBLE OFFERSKeep your offers as flexible as possible. If you offera set price for your product, you could also offer t… 3. The SKINNY on Newspaper Advertising Summary: Many classified sections have turnedinto giant car dealer pages and huge homes forsale sections complete with four color pictures.The small, private, 'gotta sell my Bow-Flex' adscan be lost in a giant classified section. Manyshoppers and Nickle Savers have smaller, andcheaper, classified sections.Some small business operators find success with aseries of small classified ads. Local papers andshoppers are less expensive, but nonetheless canbe a major part of a small business ad budget.Ne… 4. La publicidad online Summary: c'apareci'sense, el programa de anuncios de texto contextuales de Google, y c'est'iendo devorado por el spam en todas sus formas.Pese a todo este ir y venir de formatos, hay que tener claro que en Internet la publicidad s'tiene un medio de considerar 'captado' al usuario, mediante un click de rat'Cuando el usuario pincha en el elemento publicitario, la tarea del publicista ya ha terminado y el resto del proceso de venta pasa a ser responsabilidad de los encargados del marketing (aunque … |
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