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Ipods', mini Ipods', Cell Phones, Satellite radio, Internet radio and Tivo'. Scott Radio (www.scottradio.com) has over twenty years of radio experience, a fresh approach and voice that will help your station beat not only the other forces on the dial, but all the other options available to the consumer. Article: Look alive and what do you see? Ipods®, mini Ipods®, Cell Phones, Satellite radio, Internet radio and Tivo®. Excited almost texture in the radio industry today? Since I first entered the world of radio in 1976 I have seen the landscape change, but few stations have deviant with the times. The one noticeable lack of deviation has been in the liner department. The same plan of way as always. Find a voice, have them cut a few lines every week for freshness and that's it. Creativity is relegated to the program director (PD) who has enough work for two people. Most PD's have had their creative juices squeezed out of them with meeting then meeting. You need a creative force on your side. A member of your team that is not in the daily grind, but on the outside looking in with an objective view. Scott Radio (www.scottradio.com) has over twenty years of radio experience, a fresh partake of and voice that will help your station beat not only the other forces on the dial, but all the other options out of harness to the consumer. The market share will continue to decline as newer video games, elevate ipod® devices and technology yet realized find their way into our reality. Are you positioned for this battle? Promos, liners and sweepers are not something you write they are funny or creative, they are written being as how they fit the 'big picture' concept of the station. Just like the music must have a 'feel' so must the liners and other elements. So often the 'feel' part of the process is determined by the voice. Scott Radio knows it is much more.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Advertising Costs Getting Too High? By Diane Hughes Summary: Everyone knows that advertising is essential to growing a business. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost.So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. Be sure to point out the benefits such as:* a win-win situation* reduced cost of advertising* expanded reach of advertising* larger, more prominent ads for a fraction ofA… 2. Yale University Researchers Reveal The 12 Most Powerful Words To Increase Your Profits Summary: Here they are... * You * Save * Results * Health * Love * Proven * Money * New * Easy * Safety * Discovery * Guaranteed So how can these 'proven' 'new' words 'you' have discovered be used to generate 'results' and make 'you' more 'money'? 'You' can 'discover' a 'proven' way to make more 'money' by advertising on XYZ's 'new' web site Or: You'll 'love' this quick and 'easy' way of generating greater 'results' through advertising on XYZ's 'new' web site Headline 2: Great places to stay. Ar… 3. 15 Tips to increase your Adwords profits Summary: If you implement the keyword in the header line, you receive considerably more clicks onto your ad. 6. Avoid price wars at which a competitor and you attempt to outdo the click price for a keyword continuously mutually. If you mention the price for a product or a service in the AdWords ad, then you can exclude in front the free- and all-free-searcher from clicking your ad. 14. If your AdWords ad costs too much and/or goes for too little profit, then interrupt the option that lets announ… 4. Some Advertising Is Doomed To Fail - Find Out Why Summary: Basically this means four things.(1) Your copy has to be fabulous.(2) Your placement has to be right on target.(3) Your timing has to be impeccable.(4) You must repeat your ads regularly.The one thing that most people don't consider that dooms their ads to failure is that all four elements in the process must be in place.Let's go through them individually to get some clarification and ensure your ads get the response they should.-->> Your Copy Has To Be Fabulous … |
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