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'Ten Tall Tales of Traditional Marketing That Cost You Tons' Tall Tale #7 'People don't like advertising' By Jimmy Vee & Travis Miller Most people believe that people don't like advertising. The end result for you is that you can stop spending money on advertising that people don't like, don't pay attention to, and don't respond to. If you want to start spending less on advertising and seeing bigger results, your mission is to find a way to make people like your advertising. Article: 'Ten Tall Tales of Traditional Marketing That Cost You Tons' Tall Tale #7 “People don’t like advertising” By Jimmy Vee & Travis Miller Most people receive that people don’t like advertising. People don’t like Crisco either. But when it’s attending with other ingredients and dehydrated into a fluffy pie crust they love the end result. Some pies are so good that people beg for more and are willing to pay to get them. The same is true with smart advertising. Sound too good to be true? Keep reading. You may ask, “How could you possibly turn publicity into something as delicious as a pie?” And what does promotion have to do with pies anyway? One word: information. There’s a secret recipe out there that will teach you how to mix your build-up in with valuable information and bake up a tasty little treat that people will rave about, share with their friends, and sometimes even beg for more. It’s crazy, isn’t it? Imagine if your customers were challenge you to wave to them? But we know companies and professionals whose customers ask them to publish to them every day. And when your customers ask you to send them your message an important thing happens – they listen (or read). If done correctly, your advertisements can be paid mindfulness to by 99% of your target. Imagine that. When that many people pay sleeplessness to your ads, many more respond to them than if only a small fraction of them paid attention. Make sense? The end result for you is that you can stop spending money on publication that people don’t like, don’t pay gallantry to, and don’t respond to. When your proclamation is requested, liked, and shared you save MAJOR gilt and have MAJOR RESULTS. If you want to start spending less on promotion and seeing bigger results, your mission is to find a way to make people like your advertising. You may have to experiment with different flavors (one hint: people don’t generally like anchovy pie) to find which one suits your customers best. But there is a pie out there for everybody. If you’re willing to invest the time in the kitchen, you’ll find more people who are willing to invest their time with your business. If you’d rather detour the experimental kitchen phase, our “Gravitational Marketing System” has several recipes that are champion winners. go it out to learn more. Tomorrow we’re going to hack away at the tall tale that tells you “you need to be on the Internet.” If you’re tired of the tech frenzy pushing your small business around, don’t miss this one. It’s guaranteed to be worth the read. Get the full e-book 'Ten Tall Tales Of Traditional Marketing That Cost You Tons' and others at our website: http://www.scend.net/resources.htm
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 10 Ways To Improve Your Print Ads By David Coyne Summary: Use the words 'you' and 'your' frequently and 'I' and 'We' less.6) With a smaller ad, you can ask the prospect to tear out the ad, attach their business card and mail it to your company.7) Consider converting your ad into an advertorial. This can draw 28 percent more attention than a headline without quotation marks.9) Consider running your ad in black and white if you're using mostly text in the ad. Article: 1) Include a coupon in your large ads. This can increase response from 25 t… 2. 5 Reasons Why You Should Post A Free Classified Ad Summary: Imagine dozens or even hundreds of happy, enthusiastic people contacting you to share their 'secrets'and invite you, a complete stranger, to join them on the road to happiness and great wealth.Your new friends will embrace and urge you to joinorganizations already loaded (yet still rapidly growing)with more happy, successful people or they might even (because they really like you) invite you to join a'ground floor opportunity'. This will allow you to share your good fortune with your fr… 3. Reach vs. Frequency: Touch 100 Once or 25 Four Times? By Julie Chance Summary: If you were given 100 seeds with enough water to water each seed once would you plant all 100 seeds and water each one once or would you be more successful if you planted 25 seeds and used all of the water on those 25 seeds?While intuitively and even conceptually we understand the importance of frequency to successful promotional and sales campaigns, somehow when it comes to actually implementing the campaign, we opt to sacrifice frequency for reach. Article: Reach and frequency are t… 4. Books, Trend-spotting and the Gubernatorial Race Summary: That, my fellow savvy book promoters, is a campaign we could all learn from. While most of us can't afford the pro team Arnold could, we can still effect changes in our book promotion campaigns that will turn the tide in our favor. If you're planning to write a book or preparing to work on your book promotion, take some time to study trends in your area of expertise. How can your book address this trend? Keep your subject matter, book or PR campaign topical, trendy, and hip. After a str… |
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