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It's cheap and it works. That's why I've decided to pass along the results of my 'research' as I like to call it. (Learning curve is a little more honest!) My question was this: Should I be using my URL, or my email address when advertising with classifieds and direct email? Before my web site existed it was pretty much a no brainer. Many simply do not care to surf the web and there are a good number of folks who do not have access to it. My autoresponders immediately went back into my ads and since I was paying for each word or line, I decided to stick with ONLY the AR's. Article: What Works Best for Selling Online? Email or Web Pages? Good question right? I at every turn thought so! That is until I went through my little learning curve. I can save you from the same lessons if you have a few moments... You see, I do a ton of catalogued publicity on the net. I utilize ezines, AOL, newsgroups (carefully thru my sig), and many web sites. I also use targeted direct email all the same I'm extremely picky in this area. So why is it that all everyone talks touching is title page ads? work well throughs, CPM, page impressions, etc.., . How nigh the folks like me that can't rain to slam down a few thousand money each month to have my and blue pop up on Yahoo every time someone types 'Internet Marketing'. Now don't get me wrong here, banners are great and I rely on banners to drive traffic to my site too. But the fact is, a large part of my marketing go abroad revolves around simple effective classifieds and I am not alone. It's tight-fisted and it works. That's why I've decided to pass ahead the results of my 'research' as I like to call it. (Learning curve is a little more honest!) My question was this: Should I be using my URL, or my email offer when advertising with classifieds and direct email? Before my web site existed it was pretty much a no brainer. I used my email address in my classifieds until I smartened up and got some autoresponders. AR's made much more sense for two simple reasons: They received me to do MUCH less work and my prospects received my sales letters barely instantly, which daily results in more profits. Then I finally migrated to the World Wide Web and had a URL to use in my classifieds. I immediately 'upgraded' my ads to approve people to find my new web site. (Maybe I was a little too proud of it!) I figured why infliction with autoresponders any longer when I could show them color, sound, and graphics. A valuable lesson learned. My response dropped and I found out the hard way the there are literally millions of people who use email but DO NOT surf the web. Many simply do not care to surf the web and there are a good number of folks who do not have autonomic epilepsy to it. My autoresponders immediately went back into my ads and since I was paying for each word or line, I decided to stick with ONLY the AR's. The extra few brass to add my web site lay was probably not worth it, I guessed. Wrong again. Luckily I had my own email newsletter to do a little more experimenting. I changed my ads so they contained BOTH my autoresponder adduce AND my URL. Bingo. The perfect mix. My total inquiries (autoresponder plus page hits) went up by about 20% and remained there as long as my ad contained both contact methods. Along with these increased prospects came increased profits. other than valuable lesson learned. I know, a lot of you are saying hey, that's not a tough decision. Well to you I say take a look at the harmonized ads in not quite any ezine on the net. Count the number of ads that have both an AR and a URL. You'll find that much one out of every three of them qualify. Point made. I hope I've managed to shed a little light on YOUR marketing range the world today. If you're not marketing with both AR's *and* a URL, you're missing out on some revenue! Remember, as many have said historically me, marketing is now, and day and night will be, a numbers game. The more numbers you reach, the more numbers you'll count!
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