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You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. Article: Everyone knows that advertisement is essential to growing a business. One problem that small truck owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your publication while - at the same time - increasing its reach. Advertising co-ops are nothing new. Usually they are a 'perk' offered by major manufacturers to encourage retailers to promote their products. cause the retailer has direct very important person to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising post to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally needle all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost. So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, as this ad relates you to other types of businesses, you in all conscience expand your publicity reach. --->> Getting Started So who would be qualified to enter into an ad dime store with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might encounter hosting companies, graphic artists, copywriters or programmers. If your mimicry is landscaping, you could invite yard maintenance companies to join you. Once you have a list of one or more retail types, think of current circle you know who tie in with to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you've outlined. --->> Making the Approach When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as: * a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction of the cost Also, be sure to ask aimlessly the publicity outlets these businesses currently use. You will likely find new avenues that lead to greater exposure. --->> Finalizing the Deal You'll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar parcel due to you; and your partners have the vow that - should you default on your end of the deal - they have recourse for getting their money back. Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That's the best advertisement exchange observations nearly today!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Secrets of the most successful sites Summary: Moreimportant than your logo is an opportunity to promoteyour site - highlight the benefits of your site,convince your visitor that it is worth their time tostay on your site and have a look around.For example if you're selling magic tricks or partyproducts, remove your logo and replace with powerfulheadlines, 'Become the Life and Soul of any party..'That way your visitor knows exactly what you have tooffer and you have given them a reason to stay on yoursite and motivated them to explo… 2. Does Your Brochure Get You More Sales? Summary:Or does your brochure stop your prospects cold and kill sales you should have got? When you go to trade shows you probably pick up brochures. What do you do with them? In the majority of cases I'm willing to bet you either leave them to fester in the lovingly designed show carrier bag or you scan some of them and then throw them away. Do you read any of the brochures you get through the post or left by sales people? If you don't read brochures why do you think your prospects will? If you… 3. Generate Headlines and Ad Copy that Sells Summary: This is crucial because the best headline in the world will not help if your reader has lost interest within the first few lines.Often establishing the benefits and offering a solution to the readers problems will also establish a headline that draws the reader into wanting to read what you have to say.'If your ads still do not draw a response after a period of time it may mean taking a closer look the product or service you are offering...One of the biggest mistakes that many people ma… 4. Going Fishing Summary: Your ads are your bait, and you will need to usedifferent ads to attract different customers.Writing ads is a skill you must master if you wish your onlinebusiness to prosper. You mustexperiment with different ad copy, and keep records of what isdrawing.There are many ways to do this, and some suggest that you havemultiple web sites geared towards ads that are running. If, for example, a search enginepicks up one site and not the other, you will obviously have morevisitors to the site t… |
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