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Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your business get into the online search pay-per-click (PPC) arena? So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. Article: Seventy percent of US households use the web when shopping locally, and near enough to 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate. Search engines have eclipsed print and TV ads as the primary way consumers find local products and services. But until now large national and international brands had a stranglehold on Internet search marketing. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your operation get into the online search pay-per-click (PPC) arena? Let’s do the math. A recent US Bancorp Piper Jaffray study indicates that the ordinarily lead from a search engine costs $0.29. Yellow pages and direct mail leads cost $1.18 and $9.94 respectively. So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. PPC advertising: - expands your market - targets more, higher income consumers - is measurable Some businesses will look for ways NOT to take do the trick of this opportunity. I don’t have a website, they whine. How will I figure out which sites I should on? How will I manage all those keywords over against multiple sites? Google and Yahoo! be uniform with some of those questions. If you do online PPC with either, they will distribute your ads transversely multiple sites. However, you’ll still have to manage much of the program yourself. New services are now of all work that shower small local and regional companies to effectively and efficiently hook customers online and only in the geographic areas where the businesses operate. ReachLocal is my favorite of the new services. It is the one I’m using for my own and for that of my clients. It selects the sites on which your ads appear, manages keywords versus publishers, optimizes your keywords on a daily standpoint and even provides a free website for those businesses without a web presence. Additionally, it makes all of your leads measurable. You get daily reports on web visits, emails and telephone calls generated by your program. PPC is perfect for high cost local transactions such as home purchases, mortgages, or medical services. So, no more excuses. You now have the grace to level the playing field with national competitors. Go local.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. You'll Bring a Parade of Business to Your Door! Summary:You'll Bring a Parade of Business to Your Door!By Dr. Letitia S. The biggest parade in my home town is the Rose Parade because I grew up in Pasadena. There are not too many locals in that parade, but the little know Doo-Dah Parade is FULL of locals and locals watching it. Article:You’ll run after a Parade of walk to Your Door!By Dr. Letitia S. Wright, D.C.Copyright 2005Parades happen in every big city and many small towns. They are fun, relaxing and most people are there seeing that they… 2. Ban the Banners Summary:New webmasters often hold the mistaken belief, that the more banner ads theyhave on their site, the more money they will make. Removing the banners increased both our popularity and our profits.Amazingly enough, not one person wrote back to us and complained about thebanners being removed.Now you may be asking yourself, 'Why do advertisers use banner ads, if theyare so unpopular with the public?'The answer is simple: Name Recognition!The truth of the matter is advertisers don't really ca… 3. Writing Killer Press Release for Massive Publicity Summary: Once a press release is picked up, it can be published in various channels all over the Internet, or even through print publications. Immediately, the sharp marketing mind would be able to see the grand potentials of press releases as amazing tools that would help them spread the word about their business. Your press release won't be accepted by newswires, hence, it won't have the chance to get picked up. So how exactly should you write a press release? If you wish to learn more then I … 4. TRUTH IN ADVERTISING Summary:During the last year we have seen a big change in how marketers promote their products. This actually doesn't do the marketer any good, because as soon as their email is opened, the personthat has been 'duped' by the subject line feels cheated and deletes the email, but not before making note of the persons name and/or referral URL so they can make sure to NEVER sign upfor their programs again.This is an inappropriate way to promote any opportunity. These are just a few examples of inapp… |
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