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Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your business get into the online search pay-per-click (PPC) arena? So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. Article: Seventy percent of US households use the web when shopping locally, and near enough to 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate. Search engines have eclipsed print and TV ads as the primary way consumers find local products and services. But until now large national and international brands had a stranglehold on Internet search marketing. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your operation get into the online search pay-per-click (PPC) arena? Let’s do the math. A recent US Bancorp Piper Jaffray study indicates that the ordinarily lead from a search engine costs $0.29. Yellow pages and direct mail leads cost $1.18 and $9.94 respectively. So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. PPC advertising: - expands your market - targets more, higher income consumers - is measurable Some businesses will look for ways NOT to take do the trick of this opportunity. I don’t have a website, they whine. How will I figure out which sites I should on? How will I manage all those keywords over against multiple sites? Google and Yahoo! be uniform with some of those questions. If you do online PPC with either, they will distribute your ads transversely multiple sites. However, you’ll still have to manage much of the program yourself. New services are now of all work that shower small local and regional companies to effectively and efficiently hook customers online and only in the geographic areas where the businesses operate. ReachLocal is my favorite of the new services. It is the one I’m using for my own and for that of my clients. It selects the sites on which your ads appear, manages keywords versus publishers, optimizes your keywords on a daily standpoint and even provides a free website for those businesses without a web presence. Additionally, it makes all of your leads measurable. You get daily reports on web visits, emails and telephone calls generated by your program. PPC is perfect for high cost local transactions such as home purchases, mortgages, or medical services. So, no more excuses. You now have the grace to level the playing field with national competitors. Go local.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Is Internet Classified Advertising Dead? Summary: Check outeach of these sites, and if they offer paid classified advertising,THAT IS WHERE YOU WANT TO BE! I've actually advertised on sites that sent me 100-300 unique visitorsper day for LESS THAN $30 for a whole month of advertising! Here's a specific example: Let's say you're a member of a network marketing company or similarhome business and you want to drive traffic to your referral website. Go to the above major search engines and type in the phrase 'work at home'or 'work from hom… 2. How To Advertise Your New Business in Four Easy Steps Summary:Are you starting a new business? Far too often I see new businesses blow their entire adbudget one big newspaper ad, TV commercial, or live radio spot.They may get a flood of people in the store the first few days,but then people stop coming. Sell the main benefit of your product, service, or idea.Sure, people want to know how you started the business and howshiny your new gizmo 2000 is, but mostly they want to know howyour product or service can SOLVE THEIR PROBLEMS.Start your ad, sales… 3. Offline Ways To Promote Your Business By David Bell Summary: If you are trying to promote your business now, you can move in one of two directions:You can take the conventional route to promotion and mount an elaborate media campaign, spending a considerable amount of money.You can let your creative juices flow and mount a low-cost promotion effort, using a potpourri of attention-getting strategies to bring your message to the buying public. If you're running a lawn care and gardening service, perhaps you can offer one season's services at no ch… 4. Advertising Splash/Squeeze Pages vs. Websites Summary: By using the splash page/squeeze page you will at least get some information in which you can use for a sale down the road. By using a well thought out ad and using a splash page/squeeze page to obtain information you will accomplish some results. By using a splash/squeeze page you will obtain very important information on your potential customer which will give you an opportunity to repeatedly give you chances to sell what ever it is you're selling. Article: When you start ou… |
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