FREE AD SWAPPING WORKS!



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Summary:
I have to
send a Courtesy Copy to each person that I run an ad
for which is more time consuming that just adding them
to my mailing list.

Another thing I must be careful of is to not carry to many
ads so that none of them are noticed.

Although the tracking system I use does not show me
exactly which ezine I am getting hits from I know I am
getting responses based on the dates and when the ezines
are printed and the fact that 'unknown' shows up as a
referral. Then, I
use the ad for larger, paid advertising campaigns.

As far as I can see, swapping has worked as well for me
as paid ezine advertising.
Article:
Recently, I asked Jim Daniels why he had no information
about Ad Swapping at his new site. He said he did not have
much experience with it and asked if I would like to write
an reading matter since I have had some very good results with it.

So, here I am sitting down to let you all know that Ad
Swapping does work well. I subscribe to just one ezine,
Ezine-Swap, Ezine-Swap.com, that carries nothing but
ezines wanting to exchange ads. All pertinent information
for the ezine is listed: circulation, target market, etc. This
makes it easy to pick out a targeted market like, for me,
women. Some issues I send out 5 emails requesting a
swap and usually get a 98% 'yes' response. This last time
I only sent out one request as I did not think the other
newsletters were of use for my product. This was a
positive response, too.

I have just joined Binky's Swap Club but do not yet know
how this one will work for me. I have signed up to accept
4 ads and will have my ad published 4 times. I have to
send a Courtesy Copy to each person that I run an ad
for which is more time consuming that just computation them
to my mailing list.

Another thing I must be prudent of is to not approve to many
ads so that none of them are noticed.

Although the tracking system I use does not show me
exactly which ezine I am getting hits from I know I am
getting responses based on the dates and when the ezines
are printed and the fact that 'unknown' shows up as a
referral. nose a fledgling site that does not yet get
a large number of hits, I am pleased with the 10 or 20
hits/ezine I get from doing this. I have spent money in the
past on ezine promotion and have not been as pleased.
After all, this build-up costs me nothing but my time (and
that isn't much) and allows me to target my ads. What
more could I ask for?

Another good component of swapping is the fact that I can
test out ads at no cost to me. If an ad does not work,
I just go sideways it until I have one that does work. Then, I
use the ad for larger, paid proclamation campaigns.

As far as I can see, swapping has worked as well for me
as paid ezine advertising. Of course, to reach the really
large numbers, you will have to use paid ezine advertising.

I highly recommend this form of publicity to you. If
you have any questions, please do not hesitate to contact
me at Ginny@bedaisyfresh.com.



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