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You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. Article: Everyone knows that advertisement is essential to growing a business. One problem that small truck owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your publication while - at the same time - increasing its reach. Advertising co-ops are nothing new. Usually they are a 'perk' offered by major manufacturers to encourage retailers to promote their products. cause the retailer has direct very important person to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising post to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally needle all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost. So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, as this ad relates you to other types of businesses, you in all conscience expand your publicity reach. --->> Getting Started So who would be qualified to enter into an ad dime store with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might encounter hosting companies, graphic artists, copywriters or programmers. If your mimicry is landscaping, you could invite yard maintenance companies to join you. Once you have a list of one or more retail types, think of current circle you know who tie in with to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you've outlined. --->> Making the Approach When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as: * a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction of the cost Also, be sure to ask aimlessly the publicity outlets these businesses currently use. You will likely find new avenues that lead to greater exposure. --->> Finalizing the Deal You'll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar parcel due to you; and your partners have the vow that - should you default on your end of the deal - they have recourse for getting their money back. Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That's the best advertisement exchange observations nearly today!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Making Money Through Advertising Summary: People come to the internet to buy, sell, learn, meet & greet etc.Where else in the world would you have access to more people? People are searching the internet 24 hours a day. Article: Ok, you know that you want to make money by build-up your site.So does every other person with internet access. The information highway has open door to people all overthe world. The limits of the consumer dollars that end up in you pocket have no on the world wide web.Hence, selling online is a smart … 2. 7 SECRETS TO WRITING A SUCCESSFUL AD Summary:Whether you're advertising a product on print, radio or Internet, these 7 secrets will help you write and successfully advertise your product:YOUR HEADLINE OR TITLE PROMISES SOMETHING TOYOUR CONSUMER. Tell me, would youbuy a product after reading this headline: 'New Hair GrowthShampoo Now In The Market!' I don't know about you, butif it was something like, '50% Hair Growth In 7 Days!' I'dbuy the product and try it out to see if it delivers what it promised in the headline. If you were ab… 3. 5 Powerful Rules for Writing Advertising that Sells! By Scott Wilson Summary: As you begin to write your sales copy for your advertisement keep one thing in your mind'Everything you put into the must point out a specific benefit to your prospect.Ask yourself as you write, 'How will this help to get my prospect to act now?'Always focus on the prospect, no matter what everyone else says or thinks. Article: As you prepare to write your sales copy for your broadcast keep one thing in your mind…Everything you put into the must point out a specific give help to your … 4. Grab Your Share of Untold Amounts of Advertising Dollars Summary:Title: Grab Your Share of Untold Amounts of Advertising Dollars Author: Kathleen Gage Email: kathleen@turningpointpresents.com Word Count: 851Copyright: ' 2004 by Kathleen GageWeb Address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.Grab Your Share of Untold Amounts of Advertising Dollars By K… |
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