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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Write A Compelling Display Ad To Sell Whatever You Want Summary: The biggest problem with display ad 'voices' is that, for the most part -- there really aren't any. Most display ads read more like checklists that spit out facts, rather than engaging and conversational 'recommendations', which is how they should read. I hope you caught what I just said because therein lies the key to nailing down the right 'voice' to use for your display ad. You want the sales copy voice of your display ads to read like a non-biased third party came in and reviewed yo… 2. Keeping It Real: The Only Copywriting Trick That Works Summary: Until the mid-nineties, marketing was generally a money game: whoever could afford the loudest message often sold the most product.The information age - and the Internet in particular - changed all that.Today, your competitors aren't the other businesses providing similar services: they are the millions of voices screaming at the top of their lungs, desperate for attention. Take a hard look at your current marketing efforts - who do you think your clients are, and why do you think that?… 3. What Makes A Winning Online Ad? By Daniel Levis Summary: Most people who have been involved with sales & marketing for any length of time have heard the axiom, 'Sell them what they want. It sounds a little odd doesn't it?Does it mean that people are frivolous & go around making irrational purchases that don't meet their needs, before more serious ones that sustain them? Should you put games & entertainment on your home page, and flour & salt in your follow up messages?No, that's not it.What it is trying to say is that people buy for eArticle… 4. 10 Classic E-zine Advertising Tips Summary: Spend lots of time writing your headline.An effective headline will successfully grab your reader's attention and target your audience.Your winning headline will also get people to read the rest of your ad, leading to more traffic and sales.If you're new to writing headlines, and need some help check out my '9 Power Packed Headline Formulas' at:http://www.scstats.com/r.cfm?i=56525. Article:1. Target your advertising.The more targeted the e-zine is for your offer, the greater your respon… |
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