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God Bless The Refrigerator Magnet!

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Ah, my very favorite promotional product of all, the refrigerator magnet. The problem with these door hangers is, they're paper, and they wind up in the trash, rather quickly.

A refrigerator magnet, almost always ' always winds up on the refrigerator. Had the customer been left with a refrigerator magnet, had the service tech actually physically went and put it on this customer's fridge the last time he was over, the number would be right there waiting for him. I'd be willing to bet that it

Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, considering they are so extremely inexpensive, and extremely effective in getting your playmate name seen in countless locations.

They don’t make the greatest declare for a salesman of promotion specialties, but I can’t stop myself from recommending these little symposium first and foremost to my new customers and prospects. And the reason is so simple. They WORK! I’ve yet to rationalization anyone in any kind of where I don’t feel that a refrigerator magnet will be effective advertising. Granted, some are more suited than others, but I still maintain that they’d be of use to any business.

Domino's Pizza is notorious for giving out a magnet with deliveries that includes their logo and the phone number of the local store. I worked for Domino’s when I was a young guy, as a delivery driver. Often, whenever sales would dip a little, or the manager was contradiction for a prize, we would go “door hanging”. Boy did these door hangers produce strong results. Inexpensive marketing that had proven itself time and time again. My fellow employees and I would spend time in a “slow” neighborhood, hanging these on the door knobs of as many homes and apartments as we could, and the results would be immediate. Sales would shoot through the roof! If a crew went out “door hanging” you could count on a lot of calls fated in that evening from the area you’d just targeted, for the next 3 days. The problem with these door hangers is, they’re paper, and they wind up in the trash, rather quickly.

A refrigerator magnet, regularly … on and on winds up on the refrigerator. And there it stays, for a long, long time. What other conventional publicity stays in a home that long? A commercial, printed advertisement, a radio address, nothing … stays as long as the magnet. And no matter what is put on the fridge, be it your child’s neatest drawing of a hairy fire truck, or their lunch menu at school, what’s on the very top? The beautiful, ethereal magnet sporting YOUR convoy logo!

Let’s say you own a heating and a/c company. You get a call from a referral, or yellow page ad. You show up, fix the problem the customer is happy with the work you’ve done, the price you charged, and then you or one of your service technicians leaves. Three, or four years go by, and this same customer’s a/c breaks down. He says to his wife, “honey, what was the name of that ace we used last time?” Who can remember that long ago? Had the customer been left with a refrigerator magnet, had the service tech really physically went and put it on this customer’s fridge the last time he was over, the number would be right there waiting for him. What if this time, he’s going to need his complete a/c unit replaced? That’s one heck of a sale to miss out on.

Now most men will probably gripe at me for this one, but c’est la vie. Let’s say you’re a florist. A young teen boy calls to get a mum for his girlfriend for homecoming or a corsage for prom or roses for Valentines. You deliver the item(s) with a refrigerator magnet. Months roll by, and the teen girl’s father wakes up and realizes TODAY is his anniversary, and he didn’t buy his wife a gift! Trust me; his immediate thought goes to flowers. The old faithful, the default at any time, flowers. He’s going to have them delivered to her work. He remembers the “free delivery” question on the magnet of your shop, and goes right to it. He calls the number and places his order. Without the magnet, he would have titled AAAAmanda’s Flowers in the yellow pages.

Online businesses can improve too. Now if promoting a web site, one would immediately think to sell a promotional item that would sit by a computer, but I disagree. If you sent a magnet to an existing customer, it’d wind up on his or her fridge. A friend, family member, or delivery person could see it, and inquire with the site. In addition, magnets will congeal to most automobiles. You can operate them close by with you, and put them on cars, for focused advertising. I have one servile that does this, he’s in real estate. Often he’ll stop by a prospect’s home, and if no one answers the door, yet a car is in the driveway, he puts a magnet on the car as he leaves. It’s produced positive results for him, he says. And he’s gotten word of mouth promotion from those people as well. I’d be willing to bet that it came from friends and family seeing the magnet on the former customer’s refrigerator, or toolbox, beer keg cooler, etc.

In my opinion, no walk is unable to exhibit from this item. So if you own a order and you’re looking to advertise, consider the refrigerator magnet. They’re inexpensive, and last a long, long time. Plus the Dominos one on your fridge is lonely, I’m sure.

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