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Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your business get into the online search pay-per-click (PPC) arena? So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. Article: Seventy percent of US households use the web when shopping locally, and near enough to 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate. Search engines have eclipsed print and TV ads as the primary way consumers find local products and services. But until now large national and international brands had a stranglehold on Internet search marketing. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your operation get into the online search pay-per-click (PPC) arena? Let’s do the math. A recent US Bancorp Piper Jaffray study indicates that the ordinarily lead from a search engine costs $0.29. Yellow pages and direct mail leads cost $1.18 and $9.94 respectively. So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. PPC advertising: - expands your market - targets more, higher income consumers - is measurable Some businesses will look for ways NOT to take do the trick of this opportunity. I don’t have a website, they whine. How will I figure out which sites I should on? How will I manage all those keywords over against multiple sites? Google and Yahoo! be uniform with some of those questions. If you do online PPC with either, they will distribute your ads transversely multiple sites. However, you’ll still have to manage much of the program yourself. New services are now of all work that shower small local and regional companies to effectively and efficiently hook customers online and only in the geographic areas where the businesses operate. ReachLocal is my favorite of the new services. It is the one I’m using for my own and for that of my clients. It selects the sites on which your ads appear, manages keywords versus publishers, optimizes your keywords on a daily standpoint and even provides a free website for those businesses without a web presence. Additionally, it makes all of your leads measurable. You get daily reports on web visits, emails and telephone calls generated by your program. PPC is perfect for high cost local transactions such as home purchases, mortgages, or medical services. So, no more excuses. You now have the grace to level the playing field with national competitors. Go local.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Skinny on Billboards By Mike McDaniel Summary: First for the board location and second for the media used to put your ad on the board, paint, paper or plastic.Paints Painted billboards are the oldest form of outdoor advertising. Nothing looks worse than an old paper board, unattended for long periods where the wind and weather has ripped and torn the panels torn away revealing layers of old signs.Plastic All the rage now is the use of vinyl on boards. The giant single pole super boards along the Interstates are best used for spur o… 2. Developing a Formal Brand Messaging Document By Richard Cunningham Summary: In the audio book, 'Sound Advice on Brand Marketing,' author Tom Miller says brands need to speak with a single unified voice in every communication with customers and prospects.'Brand messaging is a formalized document that captures the most important points about your brand,' says Miller. The heavy lifting from a messaging perspective has already been done.'Tom Miller offers brand marketing advice each week in the free audio newsletter from What's Working in Biz ' … 3. Keeping It Real: The Only Copywriting Trick That Works Summary: Until the mid-nineties, marketing was generally a money game: whoever could afford the loudest message often sold the most product.The information age - and the Internet in particular - changed all that.Today, your competitors aren't the other businesses providing similar services: they are the millions of voices screaming at the top of their lungs, desperate for attention. Take a hard look at your current marketing efforts - who do you think your clients are, and why do you think that?… 4. NEWS OR SNOOZE: Will Your Press Release be a Doosie or a Dud? Summary: In fact, many businesspeople don't eventhink twice before writing or ordering a press release, correctlyassuming that a release can provide the necessary publicity toboost sales.As much as a well-written press release can do for your image,you need to be sure that your business or product is appropriatefor a release. If you're not sure yourmaterial is appropriate for a press release, ask an expert.Before ordering your release from an outside source, for example,call them or send them an… |
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