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If you've done any ezine advertising for a while, especially free ads, sooner or later you may receive something like this from the publisher, 'Your ad is scheduled to appear in the Oct.15 issue.' Now you're thinking that this can't be, because right now it's only Aug.15. You'll naturally have your own ad schedule.) Now, after waiting 10 weeks, and placing the ad religiously every Friday, Oct. 15 finally rolls around, and your ad appears. That way I know exactly which days I need to send the next ads in. As a side note, most ezines that offer free ads will only allow 1 ad per week, per advertiser. Article: If you've done any ezine publicity for a while, especially free ads, sooner or later you may receive something like this from the publisher, 'Your ad is scheduled to take a stand in the Oct.15 issue.' Now you're thinking that this can't be, as right now it's only Aug.15. 'I have to wait 2 months for my ad to come out? No way am I going to wait that long. It won't do me any good 2 months from now.' You could be wrong. Very wrong. There are several factors to consider here. Number 1 might be the fact that the ad is FREE! You can't overlook that! Number 2 is that free ads are placed on a 'first come, first served' basis. Number 3: It's equitable interest knowledge that we need to advertise on a continuous basis, not just when we feel like it. That means week attendant week in consideration of week. And planning ahead. Doesn't matter if it's free ads or paid, you have to keep at it, regularly. So, in our scenario above, let's expel it down and see how waiting 10 weeks will holding you in the long run. (It's not as bad as you might think.) Remember, you placed that ad on Friday, Aug. 11. And on Sat., Aug.12 you got the in addition notice that your ad won't appear until the Oct. 15 issue. Here's how you can 'catch up.' You placed your ad on Friday, the 11th. So, EVERY Friday, you place your ad again. And the next Friday, and the next. Always on Friday. (NOTE: these days and dates are only for example. You'll naturally have your own ad schedule.) Now, uniform with waiting 10 weeks, and placing the ad religiously every Friday, Oct. 15 finally rolls around, and your ad appears. But see what you've gained by placing it every Friday for that 10-week 'waiting' period. Your NEXT ad appears on Oct. 22, and the next on Oct. 29, and so on. (Again, it's first come, first served.) Sure, you had to wait 10 weeks. But isn't it worth it? Now all the ads you've been placing are derivation to appear. Now, of course, you have to continue sending those ads in on a regular basis, just as you have been, so they will KEEP opening every week. Especially with FREE-ad ezines, they will at times have a stack of ads, which is the reason for the delay in printing your ad. But, since they are free, we all need to have a little patience, be thankful for the free ads, and plan our advertisement way super of time. I keep a separate log sheet for every ezine I cry up in. That way I know exactly which days I need to send the next ads in. As a side note, most ezines that offer free ads will only allow 1 ad per week, per advertiser. Don't try to beat the system by sending in more than your one ad. It won't work, because you just might wind up having NO ad placed. thanks to all, the ads are free, so please respect the wishes of the publisher. You'll win in the long run. ++++++++++++++++++++++++++++++++++++++ copyright2000-01 BJ Evans http://www.dailybiz.com/warriors.htm You can make money with this Secret Site. You can use this dissertation but please leave it intact. ++++++++++++++++++++++++++++++++++++++
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. So What's Your Argument? Summary: You've probably used arguments in this way most of your life in fact! Maybe you wanted to go somewhere and had to convince your parents that is was a good idea to let you go. After all, if a product is of little value, who in their right mind would want to take the position of trying to convince someone it had value? Maybe that's why so few try to convince rather than connive! But what is the difference between convincing and conniving anyway? A conniver … 2. Double the Effectiveness of Your Company Brochure By Frauke Nonnenmacher Summary: They describe, in great detail, the company's commitment to excellence, how pro-active the company is, how many awards the company's products or services have won and how innovative they are.Prospective clients, of course, couldn't care less.Prospective clients want to know what's in it for them. So use your company brochure to do just that.By offering information your client can use, you'll demonstrate the benefits of your services and create a "value added" brochure. Article: Let's f… 3. Unexplored Profits Of 'Now' Junky Reseller Rights Products Summary: While there are many good products that can fulfil a need, you cannot simply sell it anymore as a stand-alone product at the recommended price, because it's available in many places online, totally free of charge. UpsellingWhen you sell a product, try to sell a complimentary or related product at a discounted price. For example, if you are selling something related to ezines, sell them some ezine information product in a reseller rights package for about $5, which would normally cost $1… 4. Small Business Marketing Tip #2: Return To The Roots Of Advertising By Jimmy Vee Summary: Should it be?I would have to say no.And I think the forefathers of advertising would back me.See, at the heart of all of the big Madison Avenue ad agencies there was at one time a true ad man, a real marketer who knew what the purpose of advertising is.It's not entertaining, it's not alienating your core customer base, and it's not being funny or cute or creative for the sake of being funny, cute, creative or entertaining.But, these great ad men are gone and the new r'Article: Gravitat… |
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