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Title: Grab Your Share of Untold Amounts of Advertising Dollars Author: Kathleen Gage Email: kathleen@turningpointpresents.com Word Count: 851 Copyright: ' 2004 by Kathleen Gage Web Address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required. Grab Your Share of Untold Amounts of Advertising Dollars By Kathleen Gage If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of. Advantages of co-op advertising - Extra money to advertise - Account executive can do the paperwork - More frequency Disadvantages of co-op advertising - Restrictions by manufacturer - No guarantee it will work - Limited creativity in ad copy Before making a final decision, research your options on co-op advertising. Article: Title: Grab Your Share of Untold Amounts of promotion Dollars Author: Kathleen Gage Email: kathleen@turningpointpresents.com Word Count: 851 Copyright: © 2004 by Kathleen Gage Web Address: www.kathleengage.com Publishing Guidelines: You may publish my clause in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be conceived but is not required. Grab Your Share of Untold Amounts of build-up Dollars By Kathleen Gage If you placard in any way, the following information could show you how to find and utilize untold promotion dollars you may not be aware of. In the mid 80’s I was an tabs of executive for a radio station located in Santa Rosa, California. During that time I became very familiar with what is referred to as supermarket advertising. Co-op publicity is a great source of promotion dollars. And there is so much of it ready to people, yet most people know very little, if anything, all but mart dollars. Interestingly, I was one of the only reps at the station who made sure my clients knew upon this benefit. The reason was simple, there was more work involved in getting my clients set up, and yet, there was financial gain for both my charge and myself by taking time to help them stretch their marketing dollars. Co-oping is where you put in money for publication and the manufacturer of a product you sell also puts in money. Often it is as much as 50% of the campaign. It is a great way to stretch your advertising range the world and to beef up your campaign. Unfortunately, even though the money is attainable if conditions are right, many people either aren’t wise to of this or if they are they think it’s too much work to meet the criteria. Granted, in some cases it is, but often utilizing trading post money is a great way to stretch your marketing budget. There are many co-op-advertising opportunities ready if you plan to do build-up on the Internet. Not all are good investments though. notch opportunities out very gingerly foresightedly making a final commitment. Using five-and-ten dollars is an excellent way to crescendo a stronger relationship with your retail suppliers and to generate a lot more traffic in your store or on to your web site. If the overflow of business is handled correctly you will increase your sales and profits. The great thing apropos of using discount store dollars when you are dealing with standard media is that your blue book rep can handle the paperwork for you. Many retailers hesitate using the “hidden” dollars due to feeling intimidated by the paperwork, the unknown. Not only can the rep help you with the paperwork, they can also help you to merge in the campaign. However, priorly you trust them completely, find out what their experience is, what successful campaigns they have spearheaded and get some references. Take the time to do some research upfront to save money over the long run. The reality is, if they are professionals in the truest sense of the word, they will be more than willing to take much of the paperwork burden off of you by handling it. cadet all, the more value an account rep creates for their clients the greater tumble for an ongoing business. Co-op dollars are not limited to retail businesses. Often, there are hidden dollars for non-profits. There are city and state funds that are set to the side to help various organizations increase their visibility and reach. One nice thing through using emporium dollars from a large manufacturer is that splatter names do lure customers to your business—that's why you offer them. advertisement specific well known brands will increase your foot traffic. Harley Davidson has an mind-boggling five-and-ten program they offer to their retailers. It is a primary reason they have done so well. They encourage advertisement based on specific guidelines. It is to the traction of an advertiser to utilize these dollars. Manufacturers in virtually every industry want to help with advertising costs. They are very conscious of that when you correctly advertise their characteristics name product you will probably sell more of it, thus increasing your orders. The disadvantage of post can be the restrictions set by the manufacturer. Often, they have such rigid guidelines close to how to design the ad that you may lose all control of creative expression. For example, their logo may have to be positioned in an exact location in order for them to mart the campaign. If you are working with someone who claims to be an expert at advertising and they know nothing roughly boutique dollars they are not the expert they proprietary rights to be. Be aware. Areas that you need to be educated on are program terms and reimbursement schedules. In some cases it can take months to receive reimbursement for a five-and-ten campaign. In other cases, the corps de ballet you are cooping with will send the money directly to the media source. Be sure to assimilation this information out in order not to run into a cash flow problem. Advantages of supermarket advertising - Extra money to advertise - pine executive can do the paperwork - More frequency Disadvantages of cooperative advertising - Restrictions by manufacturer - No guarantee it will work - Limited creativity in ad copy Before making a final decision, research your options on advertising. You may be pleasantly surprised with what you discover.
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