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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Advertising on a Budget -- Part 2: Thinking Small By Michele Pariza Wacek Summary: Everything you need to say "I do."Just the name of the business and the slogan.We put the name in large type and made the tagline much smaller.Did it work?The first day this ad ran, we garnered 350 hits on the Web site and several phone calls from business owners who wanted more information.And that was just the beginning. Conversely, businesses in the wedding industry and brides have said they see the ad all the time.Now, you may have a business name that doesn't capture youArtic… 2. How To Multiply The ResponseTo Your Yellow Pages Ad Summary:How To Multiply The Response To Your Yellow Pages Ad ( Or Any Other Print Ad ) If you think that advertising in the Yellow Pages is not right for you, you may be right. But, and this is extremely important, less than 1% of Yellow Pages advertisers know what an effective ad is. You may not believe it at first, but if you take it to heart, this secret could revolutionize your Yellow Pages response forever--and the rest of your direct response print ads too! Here's the secret: the Yellow … 3. Small Cards, Big Ideas: Alternative Uses for Business Cards By Christopher J. Brunner Summary: Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. Or, announce a special event and enclose the cards with all your outgoing correspondence.Make your business card a referral card for your organization or club.That will make it easy to invite a prospect to your next meeting or to introduce the organization to thA… 4. The Best Design for your PopUp Display Summary:A PopUp Display is essentially a backdrop used to give your floor space definition and focus. Because it normally covers the entire back 'wall' of your space, a properly designed PopUp Display provides you the opportunity to make a bold statement about your company and your most important product or service. This is why booth design is important.When designing more extensive trade show booths ' ones that occupy larger amounts of space 'you must give considerably more attention to such th… |
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