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Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

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How does this relate to your advertising, and who you hire to work for you? Nearly everything said in our ads was supported by a legal disclaimer that prevented the company from being held responsible for any "unforseen events" that might occur as an indirect result of our statements. But today, I'm incredibly grateful for the "extensive legal training" I received while working there.

What are some examples of loose

These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. seeing you may just find yourself in court.

Lawsuits teem with in today's world. Lots of people are more than willing to sue at the drop of a hat. No one wants to think that they "know" anyone like this, but the truth is, this planet is crawling with lawsuit-happy consumers who can make your life a living hell. You may think, "Oh, I'm just a small start-up; no one would pother trying to get money out of me!" But do you know this for a fact? Even if you're miniscule now, you want to grow your business. With any luck, one day you'll be earning more than just a simple living. The best way to ensure your legal protection in the future is to start practicing discreetness today.

How does this relate to your advertising, and who you hire to work for you? Every bit of written material put out by your club is a statement issued by you. If you hire someone who has little to no experience in the real world, you'd ahead be on top of them at all times. You'd make sure that what they're creating for your shipmate doesn't contain any legal "loopholes" or claims you can't fulfill. for as soon as your build-up makes a statement haphazard anything, someone will try and hold you responsible. They might even seek legal counsel on the matter. Yes, what you say can and will be held en route to you in a court of law.

I worked for the "R"Us family of stores for seven years, writing and editing everything from catalog copy to sales promotions to coupons to informative marketing mailers. Nearly everything said in our ads was supported by a legal disclaimer that prevented the girl friend from joker held responsible for any "unforseen events" that might occur as an indirect result of our statements. At the time, these legalities posed a great drag to our department, slowing down progress and hampering creativity. But today, I'm incredibly grateful for the "extensive legal training" I received while working there.

What are some examples of loose-lipped writing that can land you in legal hot water? What situations might you get yourself into in today's fast-paced, maximum-output world of marketers?

E-books are hot right now. Everyone wants one, and they want it yesterday. But watch out the trouble of an untrained eye taking control of your e-book content! Last year, I worked for a small start-up company. They wanted an e-book written fast, so they hired an unpaid intern. just the same the e-book served its purpose well, it was riddled with statements that could get us in trouble! Why? Our e-book was for children. In it, we had included a long list of ways kids could spread holiday cheer. One entry was something to the effect of, "Offer to help your neighbor retail in the groceries." Innocuous as it may seem, the end result of this remark could be some parent taking us to court seeing that their teenager went out and tried to pension off some unsavory character, and was abducted in the process! Heaven forbid, but nothing's impossible. In our e-book, we took care to state "Never do without first dispute permission from your parents" - many times, and in many ways.

Article content: seems like everyone wants it in mass quantities. But how smart is it to hire a wet-behind-the-ears intern to write pages and pages of information and then publish it under your fellow student name? One little slip-up, and guess who's getting a subpoena in the mail. Not the intern! I recently wrote an drug on credit card debt elimination. As I was crafting my copy, I kept stumbling over "red flag" statements that could prove troublesome. "Some debt consolidation companies may even be able to erase the interest fees you've accrued." Was that true?? If it wasn't, somebody might be getting an earful down the road. It's difficult to know what information found on the internet is accurate, or just somebody's assertion. If you're not sure - disclaim! Or, simply shrink back commenting.

Coupons and limited time offers that aren't properly disclaimed can cost you money. Say you run a sale on your website, but you forget to include start and end dates. If the sale prices are valid in January but you don't tell your customers, someone could very well come moreover and demand a discount in May! Or what if you post an ad for your patter offering 50% off all design jobs but you forget to exclude the really high-end projects? You could find yourself working on an extensive web-design job that's only bringing in five hundred dollars when it could have made you a thousand!

What again your return policy? You want to be known as a bunkmate with its customers' best interest in mind - but what if your return policy is so open-ended, it leaves you vulnerable to excessive returns, when in fact there is really nothing wrong with what you offer? I worked for an e-greeting crew this summer. How is an e-greeting syndicate supposed to guarantee "customer satisfaction?" It's not possible! So, in such a case, a statement like this has to go. Would a newborn to the industry have the foresight to make such decisions? My guess is no.

Do you sell products via the web? that poses a safety threat should be disclaimed to do without future legal headaches and thousands of dollars lost. Everything from over-the-counter drugs to children's products to baby clothing to automobile parts to finances must be shielded from potential legal action. Never thought as for legal ramifications? Best to get an expert's direction by vote going forward with your truck plan.

Still thinking of hiring a novice to help you run your business? Think again. A little extra money spent now can mean a ton of money saved later. Hire a copywriter or marketer with corporate experience, who will exercise legal kid out of in your homage writing and provide financial security for your future. Who knows... you may never even need that lawyer.

Copyright 2005 Dina Giolitto. All rights reserved.

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