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Improving Adwords Campaign Management ************************************* Adwords Campaign Management - Naming Schemes ----------------------------------------------- Keep your campaigns and naming schemes simple and readable. Dull as ditchwater it may be but when you expand your Google Adwords advertising you will as a matter of course have multiple campaigns and within each campaign multiple ad-groups. Google Recommended Limits ------------------------- Googles recommendations/limits are as follows: * 25 campaigns * 100 ad-groups/campaign * 750 keywords/adgroup (although they will allow up to 2,000) Although you will have a theoretical total of up to 5,000,000 keywords, you will never get anywhere near that. Why? This is a performance and scalability issue for Google - the more keywords in an account, the more processing power is required to see what keyword/advert combination should be shown. Article: Improving Adwords progress Management ************************************* Adwords principle Management - Naming Schemes ----------------------------------------------- Keep your campaigns and naming schemes simple and readable. Dull as ditchwater it may be but when you expand your Google Adwords advertisement you will as a matter of course have multiple campaigns and within each campaign multiple ad-groups. Google Recommended Limits ------------------------- Googles recommendations/limits are as follows: * 25 campaigns * 100 ad-groups/campaign * 750 keywords/adgroup (although they will proffer up to 2,000) Although you will have a theoretical total of up to 5,000,000 keywords, you will never get anywhere near that. Why? This is a performance and scalability issue for Google - the more keywords in an account, the more processing power is required to see what keyword/advert coalition should be shown. If Google were to help to everybody to utilise their full complement of 5,000,000 keywords, Adwords quite simply would not work, screeching to a halt due to excessive load placed on their servers. This is why in practical terms you will be limited to a fraction (perhaps 50,000 to 100,000 - somewhat more if your body count is a 'good performer') of the possible total. Regardless, even 50,000 keywords can lend itself very quickly to a lot of complexity so on and on rename your ad-groups and campaigns from the provided defaults to reflect 'their nature'. 'Campaign #1' tells you exactly 'what it is' but what you want to know is 'what it does'. Adwords outing Management becomes proportionally more difficult the more campaigns and ad-groups you construct. Some people maintain a spreadsheet with notes indicating what each excursion and ad-group relate to. This is commendable but unnecessary. Having the discipline to do this every time you construct a new ad-group/campaign doesn't take much time or effort but will save you a lot of headaches in the long run.
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