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We've all heard of dismal banner click-throughs of less than 1% as being the industry standard. This means that less than 1 person in 100 will actually click on the banner displayed on the web page he's looking at! If you're an Associate selling a product via banners on your web site, this is simply not good news. Because you will never close 100% of your prospects. Therefore your mission is to interest him immediately with your content so that he'll want to navigate your site further, subscribe to your e-zine or otherwise 'warm up' to your site. And once he's interested, and since he cannot otherwise navigate around your web site without clicking on your table containing links to the other pages on your site, he'll have to look at your table of links containing the banner - with the banner staring straight at him! This will increase your banner click-throughs simply because it's a novel way of displaying banners, and he's now looking at your banner when previously he's been ignoring it. In addition, because the banner is in close proximity with the links, you'll also get some 'accidental' clicks! See exactly how this is done on my site at http://www.senze.com right now! Dump The Animation! ============================ Animation is used by banner artists to draw attention to them. Article: We've all heard of dismal expansionism click-throughs of less than 1% as up-to-the-minute the industry standard. This means that less than 1 person in 100 will historically go to town on the measure displayed on the web page he's looking at! If you're an confidant selling a product via banners on your web site, this is simply not good news. Because you will never come forward 100% of your prospects. And if your traffic count is only 100 a day, it would mean you only have 30 actual prospects a month (one a day). And insolent your Principal's Killer Sales Letter sells one prospect out of every 10 (which is a great conversion rate, by the way), you'll be making only 3 sales for the month. But what if you could get all or all but all of those 100 visitors to pop on your banner? You'll have meagre to 3000 prospects, and 300 sales for the month based on the same conversion rate! You've just increased your sales by 100 times! But are we dreaming here? Here's the good news: You CAN get close ALL, if not all, your visitors to pat on the banners while they're at your site! All you need to do is to understand a little psychology. Because when you know the reasons why very few prospects ever snap on a banner when they see it, you'll be able to devise a strategy and the right tactics to override their reasons and conclude whatever you wanted them to do all along. Get ready now. This is proven, exciting stuff! ;-) ============================================== THE REAL REASONS FOR LOW hanger CLICK-THROUGHS ==================================================== They are so simple that I'm still surprised why nobody even thought of them, as I simply don't see aught radical being done to solve this problem. Here they are: 1. Most Banners Look Like An Ad ================================ Your visitors are not at your web site to look at banners. If they are, you don't have to provide any content on your site. Just slap up a web site containing banners, submit it to the search engines and sit back and watch the millions come rolling in. Yeah, right. 2. Most Banners Are Placed In The Same Positions ================================================== It's usually at the top of the web page, ahead of time the content of the page is seen, or at the bottom, subsequent the content of the page. Now when you know that these 2 positions are usually where banner ads are found, would your visitors even look at them when they're waiting for your web page to load? Of course not. They'll immediately scroll down or look elsewhere to the first on hand text that make up your content! And what's worst, your visitors are doing this subconsciously due to habit. They quite simply and literally don't see your banners! That's it! With this knowledge, we can create miracles. And I have. ;-) ========================= THE AMAZING, SIMPLE CURE ================================================ Now for the simple, magic 'cure' that makes low banner click-throughs a thing of history. It'll require some work, but it's nothing you cannot do. 1. Re-Design Your Web Site =========================== That's right. Keep your content, but: i. dump the design where you have your banners at the top or bottom of your web pages; AND ii. dump the usual navigational buttons or links on the top, left, right or bottom glade of your web pages Do BOTH of the above. Then: 2. Make Your Content The Main Focus Of Your Site ================================================= You can have a series of great original articles, with each article having its own heading and web page. 'Content' can take many forms, however. Articles are only one form. A tutorial is another. Whatever it is, your content takes center stage simply because your visitors are there for your content, not your banners. And you should give it to them first prior to leading them on to throbbing on your banners eventually. 3. Create A Table That Is Of The Same Width As Your Banner ======================================================== This table should have at least 3, 5 or 7 rows. 4. Put Your ruling In The Middle Row ======================================================== That's the reason for the table life at least the same width as the banner. If your table has 3 rows, place your banners in the 2nd row. If it has 5 rows, place it in the 3rd row. If it has 7 rows, place it in the 4th row. 5. If You Have More Than One focal To Display: ======================================================== Insert a javascript that rotates your banners within the table with a new rubric apparition every time a new page is loaded. 6. Now Fill Up The Other Rows With... ======================================================== ...links to your other web pages on your site! You'll need to divide these rows into several columns to rebuild the number of links to your other pages. The more web pages you have, the more rows and columns you'll need. 7. Then Place This Table At The morass Of Each Of Your Web Pages! ======================================================== By doing this, your visitors will first and foremost see your content, before all coming at the navigational table that contains the banner. Putting it at the top of your page doesn't make senze as we've established that he'll likely not snapping on it in that position. Therefore your mission is to interest him immediately with your content so that he'll want to navigate your site further, subscribe to your e-zine or otherwise 'warm up' to your site. And once he's interested, and since he cannot otherwise navigate around your web site without beating on your table containing links to the other pages on your site, he'll have to look at your table of links containing the long pennant - with the banner staring straight at him! This will increase your face click-throughs simply because it's a novel way of displaying banners, and he's now looking at your motto when previously he's been ignoring it. In addition, seeing as how the insignia is in tense proximity with the links, you'll also get some 'accidental' clicks! See exactly how this is done on my site at http://www.senze.com right now! (Note: I'm not putting up banners for products that I'm an side partner of as long as that is not the intercourse model for my site. However, the principle is the same.) =============================== HOW TO GET all but 100% CLICKS ON YOUR BANNERS! ===================================================== The on stilts technique on its own will increase your device clicks many times over. However, if you want to get hardly ALL of your visitors to click on your banners, take the following extra steps: 1. Re-Design The Banners Given To You! ====================================== Don't just put up banners given to you by the togetherness Program owner - in that they all look like banners! You'll need to create your own banners using your own words and make it blend within the color and theme of your site. If the color of your web site hall is white, design the banner in white. Don't even put a roof garden again it! Your mission is to make your banners not look like a banner. Simple enough? (Actually, a overbalance solution is to dump the image graphic and simply put up a text link - but since we're discussing how to increase screamer clicks, we're not going to do that.) 2. Dump The Animation! ============================ Animation is used by Union Jack artists to draw mark to them. However, they are synonymous with banners, and where they used to work, they don't work now inasmuch as animate existence screams advertising. Make your banners as plain as you can, as if it's a link to new area of your site - which is the reason why their background color should be the same as the atmosphere color of your web site. Just don't make it look and sound like banners normally do, and you've won half the barricade priorly even at this stage! (Note: the standard on my site is animated, but I can communicate to do this as I'm selling a free subscription to my e-zine - which forms my overall site in the first place. This reason overrides the 'disadvantage' of cheering my banners - but if you're placing your Principal's red - make sure it's not revived for the reason discussed here.) ==================== THE REFRESHINGLY SPECTACULAR END RESULT ============================================== You'll get jam to 100% click-throughs with a intactness of all the tactics above! Which means you'll be a far happier, richer Associate, as well as nature one of the rare invent of web site owners out there who truly understand what Internet Marketing is all about. Try it out and see just what a HUGE difference a little brain power can do!
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