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Now if you get a new customer, they may pay you $80 for their first treatment. But how much is this $80 client really worth? After all, most clients will continue to buy off you for many years to come. For instance, let's imagine your average client returns for a beauty treatment 8 times a year' and remains a client for 2 years. $80 (price of consultation) x 8 (purchases a year) x 2 (number of years) Now if you have a calculator handy, you'll work out the value of this client as Article: One of the most powerful offers you can use in your is the word Free. But, you may well ask… how can I make a profit giving my products and services away without lading for them? Which is the exact reason why you need to understand the ‘LVC Formula’ which stands for the Lifetime Value of a Client! Here’s how it works. Let’s imagine for a moment you own a enchantress salon. Now if you get a new customer, they may pay you $80 for their first treatment. But how much is this $80 ward really worth? After all, most clients will continue to buy off you for many years to come. For instance, let’s imagine your halfway prospect returns for a attraction treatment 8 times a year… and remains a encumbrance for 2 years. $80 (price of consultation) x 8 (purchases a year) x 2 (number of years) Now if you have a computation handy, you’ll work out the value of this sucker as $1280.00. And if your profit margin is 40% this calculates to a $512 profit per client. Let's imagine we sent a letter to all the nearby businesses offering women a free manicure valued at $30.00 (I’m not a dream therapist, so please forgive me if all these figures are way out). And if the manicure costs you $7 in products and 30 minutes of your time (which if you’re not busy… you’d just be sitting on your butt anyway!) So effectively the $7 investment could have just made you $512 in profit. And how easy is it to give away a free manicure? Or for other industries… ·A free car service The secret lies in giving away something which has a high perceived value, but assuredly costs you very little to produce. Why does it work so well? Using the word 'Free' in your publicity STOPS inertia. You see, people are happy with their current hairdresser… or their mechanic. But when they get an opportunity to trial a product or service for FREE – there’s something irresistible and risk free fast by it, isn’t there? A word of warning though. Make sure you offer the best possible service… otherwise people will not come back, and you’ll get a bad name very quickly. And of course, where possible, make sure you repress a database… and measure your results. What could you offer for FREE? Write down a few ideas now… and start implementing this stuff. It could have an overnight effect on your sales. 120,000 Per Month With Google AdWords. - Learn the secrets I use to make over $120,000 every single month by advertising on Google AdWords. A Second Home In New Zealand. - Unique guide reveals insider secrets on how to migrate, live, work or invest in New Zealand the smart way. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Mobile Detailers; Customer Window Displays By Lance Winslow Summary: Your very best customers will let you put them up and it's great advertising.Counter DisplaysLittle brochure packs on counters work great especially in:Travel AgenciesFishing StoresTire ShopsEquestrian Accessory StoresJenny CraigWeight WatchersHair SalonsDry CleanersSandwich ShopsGolf Course Prop ShopsIf the owner is over fifty and also a small businessperson who enjoys your energy and drive, they will usually be receptive to thArticle: Mobile detailers have all types of customers, man… 2. Generating Publicity with Letters to the Editor Summary: Publicity is a very different beast than advertising.DEFINING THE DIFFERENCE BETWEEN PUBLICITY AND ADVERTISINGDictionary.com defines Publicity as 'Information that concerns a person, group, event, or product and that is disseminated through various media to attract public notice.'Dictionary.com also defines Advertising as 'The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.'While the two concepts se… 3. Target your Ad Copy for Better Results Summary: Whether it's an ad on a billboard, a pay per click ad on a search engine results page, or a listing in the organic search results, you must tailor your message to the person reading the ad. (In the organic search results, your title tag is the headline in the search results and the meta description tag is usually what 'snippet' that's provided underneath the headline.) ' Conversions and Conversion Rates According to Anvil Media's search engine glossary (http://www.anvilmediainc.com/… 4. The Secrets To Successful Radio Advertising By Hal Eisenberg Summary: Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. What's the secret to successful radio advertising?Know this: Radio can be a major player in your advertising mix if you know how to do it and I'm about to give you the secrets to successful radio advertising so read on.First, write down a detailed description of who your core customers are. While some statio… |
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